Brand Experience Strategist

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Bank of the Philippine Islands (BPI) seeks a results-oriented professional to be the voice of the Mid-Market Segment, shaping portfolio strategy, pricing, branding and customer experience across products, channels and partnerships.

You will support the Mid-Market Segment Head to implement the customer value proposition and drive program execution with aligned touchpoints to grow market share and profitability.

Qualifications

• Bachelor’s Degree in Business Management, Economics or Marketing.
• 2–3 years’ work experience in retail banking or related customer-focused industries.

Responsibilities

• Review and analyze information on the assigned sub-segment and competitors to identify opportunities and threats.
• Own subsegment customer counts and ensure needs and experience align across functional groups.
• Develop subsegment buyer personas and ensure cross-functional understanding across teams.

Education

Bachelor’s Degree in Business Management/ Economics/ Marketing

Job description

Bank of the Philippine Islands (BPI) seeks a results-oriented professional to be the voice of the Mid-Market Segment, shaping portfolio strategy, pricing, branding and customer experience across products, channels and partnerships.

You will support the Mid-Market Segment Head to implement the customer value proposition and drive program execution with aligned touchpoints to grow market share and profitability.