Acquisition Marketing Lead: Segment Growth & Strategy

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 700,000 - 1,200,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Job summary

Bank of the Philippine Islands (BPI) is seeking an Acquisition Marketing Officer to drive the core mass market segment strategy and develop programs that acquire new clients while preventing attrition. You will support research, analyze industry trends, and lead cross-functional initiatives with internal and external partners.

The role focuses on identifying opportunities, implementing campaigns, and measuring outcomes to increase the bank's market share in client counts, with an emphasis on

Qualifications

• Bachelor's degree in Business Management, Economics, Marketing or related fields.
• 3–5 years in retail banking or related customer-facing roles.
• Experience in financial products/services or FMCG preferred.
• Strong communication and analytical skills.

Responsibilities

• Drive core mass market segment marketing strategy and identify opportunities.
• Support Acquisition Head with research and analysis of segment behavior.
• Develop programs to acquire new-to-bank clients in the segment.
• Lead program implementation, monitoring, and evaluation of results.
• Coordinate with internal and external partners for acquisition solutions.
• Maintain timely communication with stakeholders to avoid delays.
• Address issues from programs and provide regular updates.
• Assess third-party service providers and advertising agencies.
• Evaluate budgets, timelines, and requirements to deliver projects.
• Perform other duties as assigned.

Skills

Analytics

Market Research

CRM & Loyalty

Communication skills

Education

Bachelor's degree in Business Management/Economics/Marketing

Tools

CRM software

Job description

Bank of the Philippine Islands (BPI) is seeking an Acquisition Marketing Officer to drive the core mass market segment strategy and develop programs that acquire new clients while preventing attrition. You will support research, analyze industry trends, and lead cross-functional initiatives with internal and external partners.

The role focuses on identifying opportunities, implementing campaigns, and measuring outcomes to increase the bank's market share in client counts, with an emphasis on