Brand Communications Manager, PH — Storytelling & Activation

Adidas; Philippines; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

adidas Philippines in Taguig is seeking an Assistant Manager, Brand Communications to drive local brand initiatives and engagement across multiple channels. You will manage PR, content production, and influencer relationships to elevate adidas campaigns in the Philippines.

You will also support membership and digital activation, delivering exclusive experiences and targeted activations for adidas members while coordinating with regional teams and agencies to ensure brand relevance.

Qualifications

• Bachelor’s degree in Business Studies and/or Marketing Communications or equivalent.
• 3+ years of experience in brand PR and/or social media in a consumer-focused industry preferred.
• Experience in content creation and PR event management is beneficial.

Responsibilities

• Plan and implement local activations for brand and product campaigns (PR, partner publishing, seeding, events, content production).
• Maintain the adidasPH social media content calendar and support agency Community Manager.
• Develop and execute always-on TikTok content, livestreams, and seasonal campaigns with external partners.
• Lead Adidas Runners Manila initiatives, coordinating with runners global counterparts and agency support.
• Support Omnichannel and Membership activations to maximize CLTV and delivery value to members.

Skills

Storytelling

Communication

Digital & social media

Sports fashion culture

MS Office

English & Filipino

Education

Degree in Business Studies and/or Marketing Communications

Job description

adidas Philippines in Taguig is seeking an Assistant Manager, Brand Communications to drive local brand initiatives and engagement across multiple channels. You will manage PR, content production, and influencer relationships to elevate adidas campaigns in the Philippines.

You will also support membership and digital activation, delivering exclusive experiences and targeted activations for adidas members while coordinating with regional teams and agencies to ensure brand relevance.