Brand Communications Lead, Philippines

adidas; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

adidas Philippines – Taguig is seeking an Assistant Manager, Brand Communications to drive local brand initiatives, elevate PR coverage, and manage relationships with media, influencers, and internal stakeholders. The role also supports membership activation and digital experiences to deliver adidas' value to Philippine customers.

You will collaborate with cross-functional teams across PR, social, and field activation, ensuring campaigns align with global brand standards while resonating locally.

Qualifications

• Excellent storytelling in a digital environment.
• Strong written and verbal communication skills.
• Digitally savvy with current social media trends.
• Genuine interest in sports, fashion and culture.
• Solid knowledge of Microsoft Office programs.
• Fluent in English and Filipino (spoken and written).

Responsibilities

• Assist Brand Communications Manager in planning local activations for PR, partner publishing, events, and content production.
• Maintain adidasPH social media content calendar and support agency Community Manager.
• Develop and execute always-on TikTok content, livestreams, and seasonal campaigns with external agencies.
• Lead or support adidas Runners Manila projects with agency counterparts and global teams.
• Support Omnichannel and Membership activations to improve CLTV and repeat purchases.
• Assist with local asset execution on digital touchpoints and retail activations.

Skills

Storytelling

Communication

Digital savviness

Sports & fashion culture

MS Office

English & Filipino

Education

Bachelor's degree in Business/Marketing Communications

Job description

adidas Philippines – Taguig is seeking an Assistant Manager, Brand Communications to drive local brand initiatives, elevate PR coverage, and manage relationships with media, influencers, and internal stakeholders. The role also supports membership activation and digital experiences to deliver adidas' value to Philippine customers.

You will collaborate with cross-functional teams across PR, social, and field activation, ensuring campaigns align with global brand standards while resonating locally.