Brand Communications & Digital Activation Lead, PH

adidas; Manila, Hinoba-an; On-site; PHP 650,000 - 900,000; Full time

Job summary

adidas Philippines is seeking an Assistant Manager, Brand Communications to drive local brand storytelling and engagement across PR, content, and social media. You will help maximize media coverage, coordinate with influencers, and collaborate with internal partners to keep campaigns locally relevant.

This role also supports membership activation and digital touchpoints, leading always-on content on TikTok, managing the Adidas Runners Manila program, and ensuring timely, high-quality executions

Qualifications

• Degree in Business Studies and/or Marketing Communications preferred.
• At least 3 years in (Brand) PR and/or social media in a consumer-focused industry with agency experience.
• Experience in content creation and PR event management is beneficial.

Responsibilities

• Assist planning and execution of local activations for brand and product campaigns across PR, partner publishing and seeding, on-ground events, and content production.
• Lead the Adidas Philippines social media calendar across platforms, with agency support.
• Develop and execute always‑on TikTok content, livestreams, and seasonal campaigns with external agency partners.
• Lead the always‑on Adidas Runners Manila initiatives, coordinating with global counterparts.

Skills

Storytelling

Communication

Digital savvy

Social media

Content creation

MS Office

English fluency

Filipino fluency

Education

Bachelor’s in Marketing/Communications

Job description

adidas Philippines is seeking an Assistant Manager, Brand Communications to drive local brand storytelling and engagement across PR, content, and social media. You will help maximize media coverage, coordinate with influencers, and collaborate with internal partners to keep campaigns locally relevant.

This role also supports membership activation and digital touchpoints, leading always-on content on TikTok, managing the Adidas Runners Manila program, and ensuring timely, high-quality executions