Adidas Assistant Manager, Brand Communications

Adidas; Philippines; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

adidas Philippines in Taguig is seeking an Assistant Manager, Brand Communications to drive local brand initiatives and engagement across multiple channels. You will manage PR, content production, and influencer relationships to elevate adidas campaigns in the Philippines.

You will also support membership and digital activation, delivering exclusive experiences and targeted activations for adidas members while coordinating with regional teams and agencies to ensure brand relevance.

Qualifications

• Bachelor’s degree in Business Studies and/or Marketing Communications or equivalent.
• 3+ years of experience in brand PR and/or social media in a consumer-focused industry preferred.
• Experience in content creation and PR event management is beneficial.

Responsibilities

• Plan and implement local activations for brand and product campaigns (PR, partner publishing, seeding, events, content production).
• Maintain the adidasPH social media content calendar and support agency Community Manager.
• Develop and execute always-on TikTok content, livestreams, and seasonal campaigns with external partners.
• Lead Adidas Runners Manila initiatives, coordinating with runners global counterparts and agency support.
• Support Omnichannel and Membership activations to maximize CLTV and delivery value to members.

Skills

Storytelling

Communication

Digital & social media

Sports fashion culture

MS Office

English & Filipino

Education

Degree in Business Studies and/or Marketing Communications

Job description

Location

adidas Philippines - Taguig

Purpose/ Mission

The Assistant Manager, Brand Communications, will drive the strategic execution of brand communication initiatives in the Philippines, enhancing adidas' brand presence and engagement across various channels. This role involves maximizing PR coverage, creating impactful content, and managing relationships with media, influencers, and internal stakeholders to elevate the local relevance of global campaigns.

Additionally, the role will support membership and digital activation, which includes membership engagement strategies to foster loyalty and deliver value to adidas members through exclusive experiences and targeted activations.

Key Responsibilities

• Brand Communications
  • Assist the Brand Communications Manager in planning and implementation of local activations for brand and product campaigns within the disciplines of PR, partner publishing and seeding, on-ground events, and content production
  • Lead the maintenance of the @adidasPH Social Media content calendar across all platforms, along with the support of an agency Community Manager
  • In partnership with the adidas SEA Marketplace team, lead the development and execution of always-on TikTok content, livestreams, and seasonal TikTok campaigns, coordinating closely with external agency partners to drive engagement and brand relevance.
  • Lead the always-on implementation and seasonal projects for adidas Runners Manila, supported by an agency counterpart and liaising with adidas Runners global counterparts
• Omnichannel Support
  • Assist the Omnichannel Manager in liaising with SEA Digital team for excellent execution of local assets on adidas digital touchpoints (.com and app)
  • Assist the Omnichannel Manager to support the timely and excellent execution of Membership activations in the Philippines, focusing on maximizing CLTV and repeat purchase, delivering value to our members and the retail and digital ecosystem.
  • Assist the Omnichannel Manager in executing on-strategy retail activations at the point of sale.
• Day-to-Day Marketing Operations
  • Ensure proper maintenance and replenishment of marketing and promo stock
  • Manage the relationship with relevant internal stakeholders and regional counterparts for approvals and reporting
  • Manage relationship with supporting agency network across Creative, Activation, Paid Media, and Public Relations
  • Along with the Brand Communications Manager, support accurate Finance reporting and forecasts

Key Relationships

• Internal: Global and regional Brand Communications and Digital network, other local Brand Activation disciplines such as Sports Marketing and Omnichannel Activation, local Sales team, Finance.
• External: PR and creative agencies, media, influencers.

Knowledge, Skills and Abilities

• Excellent storytelling skills, adapted to a digital environment
• Very strong communication skills, both verbally and in writing
• Digitally savvy and abreast of current social media trends and local influencer landscape
• An organic interest in sports, fashion, and culture
• Solid understanding of Microsoft Office related programs
• English and Filipino (fluent, verbally and in writing)

Requisite Education and Experience / Minimum Qualifications

• Degree in Business Studies and/or (Marketing) Communications preferred
• At least 3 years working experience, preferably in (Brand) PR and/or social media in a consumer-focused industry with experience handling agency counterparts
• Experience in content creation and (PR) event management is beneficial

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.