Assistant Manager, Brand Communications

adidas; Taguig; On-site; PHP 600,000 - 850,000; Full time

Job summary

adidas Philippines is seeking an Assistant Manager, Brand Communications to drive local brand narratives, amplify PR coverage, and manage influencer and media relationships to elevate adidas campaigns in the Philippines.

You will support membership and digital activation, coordinate with SEA teams and agencies, and oversee day-to-day ops, social content calendars, and retail activation projects.

Qualifications

• Degree in Business Studies and/or Marketing Communications preferred.
• 3+ years in Brand PR and/or social media in consumer-focused industry.
• Experience coordinating with agency counterparts beneficial.

Responsibilities

• Plan and execute local activations for brand and product campaigns (PR, publishing, seeding, events, content production).
• Maintain adidasPH social media calendar and coordinate with agency Community Manager.
• Develop TikTok content, livestreams, and seasonal campaigns with external partners.
• Lead Adidas Runners Manila projects with agency support and global counterparts.
• Support local assets on adidas digital touchpoints and membership activations.
• Assist in on-strategy retail activations at the point of sale.
• Ensure replenishment of marketing and promo stock; coordinate approvals with regional teams.

Skills

Storytelling

Communication

Digital savvy

Interest in sports

Office suite

English & Filipino

Education

Degree in Business Studies/Marketing Communications

Tools

Microsoft Office

Job description

The Assistant Manager, Brand Communications, will drive the strategic execution of brand communication initiatives in the Philippines, enhancing adidas' brand presence and engagement across various channels. This role involves maximizing PR coverage, creating impactful content, and managing relationships with media, influencers, and internal stakeholders to elevate the local relevance of global campaigns.

Additionally, the role will support membership and digital activation, which includes membership engagement strategies to foster loyalty and deliver value to adidas members through exclusive experiences and targeted activations.

Key Responsibilities

• Brand Communications
  • Assist the Brand Communications Manager in planning and implementation of local activations for brand and product campaigns within the disciplines of PR, partner publishing and seeding, on-ground events, and content production
  • Lead the maintenance of the @adidasPH Social Media content calendar across all platforms, along with the support of an agency Community Manager
  • In partnership with the adidas SEA Marketplace team, lead the development and execution of always-on TikTok content, livestreams, and seasonal TikTok campaigns, coordinating closely with external agency partners to drive engagement and brand relevance.
  • Lead the always-on implementation and seasonal projects for adidas Runners Manila, supported by an agency counterpart and liaising with adidas Runners global counterparts
• Assist the Omnichannel Manager in liaising with SEA Digital team for excellent execution of local assets on adidas digital touchpoints (.com and app)
• Assist the Omnichannel Manager to support the timely and excellent execution of Membership activations in the Philippines, focusing on maximizing CLTV and repeat purchase, delivering value to our members and the retail and digital ecosystem.
• Assist the Omnichannel Manager in executing on-strategy retail activations at the point of sale.
• Day-to-Day Marketing Operations
  • Ensure proper maintenance and replenishment of marketing and promo stock
  • Manage the relationship with relevant internal stakeholders and regional counterparts for approvals and reporting
  • Manage relationship with supporting agency network across Creative, Activation, Paid Media, and Public Relations
  • Along with the Brand Communications Manager, support accurate Finance reporting and forecasts

Key Relationships

• Internal: Global and regional Brand Communications and Digital network, other local Brand Activation disciplines such as Sports Marketing and Omnichannel Activation, local Sales team, Finance.
• External: PR and creative agencies, media, influencers.

Knowledge, Skills and Abilities

• Excellent storytelling skills, adapted to a digital environment
• Very strong communication skills, both verbally and in writing
• Digitally savvy and abreast of current social media trends and local influencer landscape
• An organic interest in sports, fashion, and culture
• Solid understanding of Microsoft Office related programs
• English and Filipino (fluent, verbally and in writing)

Requisite Education and Experience / Minimum Qualifications

• Degree in Business Studies and/or (Marketing) Communications preferred
• At least 3 years working experience, preferably in (Brand) PR and/or social media in a consumer-focused industry with experience handling agency counterparts
• Experience in content creation and (PR) event management is beneficial

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.