Brand & Channel Growth Strategist

Pilmico Foods Corporation; Philippines; On-site; PHP 600,000 - 820,000; Full time

Job summary

Aboitiz Foods, part of Pilmico Foods, seeks a Brand Category and Channel Development Specialist to drive growth across meat categories and emerging channels. You will bridge Marketing, Trade Marketing, and Sales to develop category strategies, brand activation plans, and commercial programs that boost distribution and profitability.

Based in Makati, you will collaborate with Sales, Supply Chain, and Product Development to implement go-to-market initiatives and sustain competitive advantage in

Qualifications

• Bachelor's degree in Marketing, Business Management, Commerce, or a related field.
• 2–3 years of experience in Brand Management, Category Management, Trade Marketing, Sales, or Commercial Development, preferably in FMCG, Food, or Retail.
• Strong commercial and analytical skills with experience in go-to-market execution.
• Excellent presentation, project management, and stakeholder management skills.
• Proficient in Excel and PowerPoint; experience with sales analytics tools is an advantage.

Responsibilities

• Develop channel strategies and commercial playbooks.
• Identifying new business opportunities and expansion plans.
• Designing channel programs, customer value propositions, and partnership models.
• Supporting customer onboarding and route-to-market execution.
• Developing sales tools, channel standards, and operating guidelines.
• Develop customer presentations, business cases, and trade marketing programs.
• Recommend promotions and activation programs to drive sell-in and sell-out.
• Work with Sales teams to improve in-store execution and customer engagement.
• Support key account business reviews and commercial planning.
• Partner with Sales, Marketing, Supply Chain, Finance, Operations, and Product Development to ensure successful commercial execution.
• Coordinate new product launches and channel expansion projects.
• Support strategic projects and commercial transformation initiatives.
• Category Growth Plans
• Brand Activation Plans
• Channel Development Strategy
• Distributor & Franchise Playbooks
• Commercial Business Cases
• Trade Marketing Programs
• Product Launch Plans
• Customer Presentation Materials
• Sales Performance & Category Reviews
• Route-to-Market Recommendations

Skills

Brand Management

Category Management

Trade Marketing

Sales

Commercial Development

Education

Bachelor's degree in Marketing, Business Management, Commerce, or related field

Tools

Excel

PowerPoint

Job description

Aboitiz Foods, part of Pilmico Foods, seeks a Brand Category and Channel Development Specialist to drive growth across meat categories and emerging channels. You will bridge Marketing, Trade Marketing, and Sales to develop category strategies, brand activation plans, and commercial programs that boost distribution and profitability.

Based in Makati, you will collaborate with Sales, Supply Chain, and Product Development to implement go-to-market initiatives and sustain competitive advantage in