Brand, Category & Channel Growth Strategist

Aboitiz Foods; Makati; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work setup

Job summary

Aboitiz Foods in Makati seeks a Brand-Category & Channel Development Specialist to drive growth by developing category strategies, strengthening brand execution, and accelerating expansion across emerging channels.

You will bridge Marketing, Trade Marketing, Sales-Business Development to build commercial programs, manage key categories (Value-Added Meats, Shelf-Ready Packs, Beef, Chicken), and lead initiatives with distributors, franchise partners, and resellers.

Qualifications

• Bachelor's degree in Marketing, Business Management, Commerce, or a related field.
• 2–3 years of experience in Brand Management, Category Management, Trade Marketing, Sales, or Commercial Development, preferably in FMCG, Food, or Retail.
• Strong commercial and analytical skills with experience in go-to-market execution.
• Excellent presentation, project management, and stakeholder management skills.
• Proficient in Excel and PowerPoint; experience with sales analytics tools is an advantage.

Responsibilities

• Develop brand activation plans to increase awareness and trial across meat brands.
• Develop category growth strategies for key product lines and identify whitespace opportunities.
• Lead channel development including distributors, franchise partners, meatshops, and resellers.
• Create trade marketing programs and customer value propositions to drive sell-in and sell-out.
• Collaborate with Sales, Marketing, Supply Chain, Finance, and Operations on launches and programs.

Skills

Brand Management

Category Management

Trade Marketing

Commercial Development

Go-to-market execution

Presentation skills

Project management

Stakeholder management

Analytical skills

Education

Bachelor's degree in Marketing, Business Management, Commerce, or related field

Tools

Excel

PowerPoint

Job description

Aboitiz Foods in Makati seeks a Brand-Category & Channel Development Specialist to drive growth by developing category strategies, strengthening brand execution, and accelerating expansion across emerging channels.

You will bridge Marketing, Trade Marketing, Sales-Business Development to build commercial programs, manage key categories (Value-Added Meats, Shelf-Ready Packs, Beef, Chicken), and lead initiatives with distributors, franchise partners, and resellers.