Brand, Category & Channel Growth Leader - Hybrid

Pilmico Foods Corporation - Aboitiz Company; Philippines; Hybrid; PHP 650,000 - 900,000; Full time

Job summary

Pilmico Foods Corporation - Aboitiz Company is seeking a Brand-Category & Channel Development Specialist to drive growth across meat categories and emerging channels. The role bridges Marketing, Trade Marketing, Sales-Business Development to build sustainable programs that increase distribution and profitability.

Key responsibilities include developing brand activation, category growth strategies, and channel playbooks while collaborating across Sales, Marketing, Supply Chain, and Finance.

Qualifications

• Bachelor's degree in Marketing, Business Management, Commerce, or a related field.
• 2–3 years of experience in Brand Management, Category Management, Trade Marketing, Sales, or Commercial Development in FMCG, Food, or Retail.
• Strong commercial and analytical skills with go-to-market execution.

Responsibilities

• Develop brand activation plans to increase awareness and drive purchase.
• Develop category growth strategies for priority categories and assess whitespace opportunities.
• Lead channel development for distributors, franchise partners, meatshops, and resellers.

Skills

Brand management

Category management

Trade marketing

Sales

Commercial development

Excel

PowerPoint

Education

Bachelor's degree in Marketing/Business/Commerce

Job description

Pilmico Foods Corporation - Aboitiz Company is seeking a Brand-Category & Channel Development Specialist to drive growth across meat categories and emerging channels. The role bridges Marketing, Trade Marketing, Sales-Business Development to build sustainable programs that increase distribution and profitability.

Key responsibilities include developing brand activation, category growth strategies, and channel playbooks while collaborating across Sales, Marketing, Supply Chain, and Finance.