Brand, Category & Channel Growth Strategist

Pilmico (an Aboitiz company); Philippines; Hybrid; PHP 450,000 - 600,000; Full time

Benefits offered by this job

Hybrid work set-up

Job summary

Aboitiz Foods in Makati seeks a Brand-Category & Channel Development Specialist to drive growth across VAM, SRP, beef, chicken, and emerging channels. You will bridge Marketing, Trade Marketing, and Sales-Business Development to build sustainable programs that expand distribution and profitability.

Responsibilities include developing channel strategies, launch plans, and commercial playbooks, while collaborating with multiple functions to ensure execution and growth across national channels and

Qualifications

• Bachelor's degree in Marketing, Business Management, Commerce, or related field.
• 2–3 years of experience in Brand Management, Category Management, Trade Marketing, Sales, or Commercial Development in FMCG/food/retail.
• Strong commercial and analytical skills with go-to-market execution experience.
• Excellent presentation, project management, and stakeholder management skills.
• Proficient in Excel and PowerPoint; sales analytics tools are a plus.

Responsibilities

• Develop category growth strategies for Value-Added Meats, Shelf-Ready Packs, Beef, Chicken and other priority categories.
• Brand development: activation plans, cross-channel consistency, product launches, and monitoring trends.
• Channel development: build national/regional distributor and franchise programs; explore meatshops and resellers.
• Trade marketing & commercial support: create business cases, promotions, and in-store execution improvements.
• Cross-functional collaboration with Sales, Marketing, Supply Chain, Finance, and Operations.

Skills

Commercial acumen

Analytical skills

Presentation

Project management

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

Excel

PowerPoint

Job description

Aboitiz Foods in Makati seeks a Brand-Category & Channel Development Specialist to drive growth across VAM, SRP, beef, chicken, and emerging channels. You will bridge Marketing, Trade Marketing, and Sales-Business Development to build sustainable programs that expand distribution and profitability.

Responsibilities include developing channel strategies, launch plans, and commercial playbooks, while collaborating with multiple functions to ensure execution and growth across national channels and