Brand, Category & Channel Growth Specialist

Pilmicofoodscorporation; Philippines; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work setup

Job summary

Aboitiz Foods is seeking a Brand-Category & Channel Development Specialist to drive growth across meat brands and emerging channels from Makati, with a hybrid work setup. You will bridge Marketing, Trade Marketing, and Sales to create sustainable commercial programs that boost distribution and profitability.

The role focuses on Value-Added Meats, SRP, beef, chicken, and other meat categories, plus channels like distributors, franchise, meatshops, and resellers.

Qualifications

• Bachelor's degree in Marketing, Business Management, Commerce, or related field.
• 2-3 years of experience in Brand Management, Category Management, Trade Marketing, Sales, or Commercial Development, preferably in FMCG, Food, or Retail.
• Strong commercial and analytical skills with experience in go-to-market execution.
• Excellent presentation, project management, and stakeholder management skills.
• Proficient in Excel and PowerPoint; experience with sales analytics tools is an advantage.

Responsibilities

• Develop brand activation plans to increase awareness, trial, and consumer purchase.
• Work with Marketing to ensure consistent brand positioning across channels.
• Develop category growth strategies and identify whitespace opportunities.
• Analyze sales performance, shopper insights, and category trends.
• Design channel strategies, commercial playbooks, and customer value propositions.
• Collaborate with Sales, Supply Chain, Finance, Operations, and Product Development for execution.

Skills

Brand management

Category management

Trade marketing

Go-to-market

Excel

PowerPoint

Education

Bachelor's degree in Marketing, Business Management, Commerce

Tools

Excel

PowerPoint

Job description

Aboitiz Foods is seeking a Brand-Category & Channel Development Specialist to drive growth across meat brands and emerging channels from Makati, with a hybrid work setup. You will bridge Marketing, Trade Marketing, and Sales to create sustainable commercial programs that boost distribution and profitability.

The role focuses on Value-Added Meats, SRP, beef, chicken, and other meat categories, plus channels like distributors, franchise, meatshops, and resellers.