Brand Analyst

Primer Group of Companies; Manila; On-site; PHP 350,000 - 550,000; Full time

Job summary

Primer Resources Corporation is seeking a Brand Analyst to protect IP assets and drive brand growth. You will collaborate with internal teams, regional partners, and external legal firms to manage documentation, ensure compliance, and explore ideas that strengthen our brands.

The role emphasizes IP asset management, brand guidelines, and cross-functional collaboration, with opportunities to contribute to market research and brand development.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communications, or a related field.
• Experience in brand management, IP management, marketing, market research, or related field is an advantage.
• Strong analytical skills to assess market trends and data.
• Excellent communication and interpersonal skills.
• Strong organizational skills and attention to detail in managing IP assets.
• Collaborative mindset and ability to work with cross-functional teams and external partners.
• Proactive and self-motivated with the ability to manage projects independently.
• Knowledge or skills in project management, data analytics, innovation, and business modeling are an advantage.

Responsibilities

• Manage intellectual property assets: organize, archive, and safeguard trademarks, copyrights, and patents.
• Coordinate registrations and compliance with external firms and regional brand managers.
• Maintain brand standards across channels and territories via policies and guidelines.
• Support brand development through brainstorming and idea generation.
• Conduct market research and analyze data to support recommendations.
• Collaborate with creative teams and partners to deliver consistent brand experiences.
• Document brand guidelines and catalog IP assets.

Skills

Brand management

IP management

Market research

Data analytics

Communication

Organizational skills

Collaboration

Project management

Education

Bachelor's degree in Marketing/Business/Communications

Job description

About the Company

Primer Resources Corporation is part of the Primer Group, with a focus on supporting the management, protection, and development of its intellectual property assets and brands. We work with internal teams and external partners to help maintain brand standards, protect valuable brand assets, and support continuous brand growth.

About the Role

Are you detail-oriented, analytical, and passionate about brands? Join us as a Brand Analyst and play an important role in protecting our intellectual property assets while helping our brands grow and evolve.

In this role, you'll work closely with internal teams, regional partners, and external legal firms to manage intellectual property documentation, support brand compliance, and explore new ideas that strengthen our brands.

What You'll Do

• Manage Intellectual Property Assets – Maintain, organize, archive, and safeguard trademarks, copyrights, patents, brand credentials, and other intellectual property materials.

• Coordinate Registrations and Compliance – Work with external legal firms and local and regional brand managers on IP registrations, renewals, and statutory requirements.

• Maintain Brand Standards – Help implement consistent policies, processes, contracts, and brand guidelines across channels and territories.

• Support Brand Development – Participate in brainstorming sessions and contribute ideas that enhance our brands.

• Conduct Market Research – Analyze market trends, research data, and emerging technologies to support recommendations and innovation.

• Collaborate Across Teams – Work with creative teams, internal stakeholders, and external partners to deliver consistent brand experiences.

• Document Brand Guidelines – Assist in preparing brand books and cataloging newly acquired or created intellectual property assets.

What We're Looking For

• Bachelor's degree in Marketing, Business Management, Communications, or a related field.

• Relevant experience in brand management, intellectual property management, marketing, market research, or a related field is an advantage.

• Strong analytical skills and the ability to assess market trends and research data.

• Excellent communication and interpersonal skills.

• Strong organizational skills and attention to detail, particularly in managing documentation and intellectual property assets.

• A collaborative mindset and the ability to work effectively with cross-functional teams and external partners.

• Proactive and self-motivated, with the ability to manage assigned projects independently.

• Knowledge or skills in project management, data analytics, innovation, and business modeling are an advantage.

Why Join Us?

Be part of a collaborative team where you can combine analytical thinking, creativity, and organizational skills to help protect valuable intellectual property and contribute to brand development.