B2B IT Marketing Strategist

Pointwest Innovations Corporation

Quezon City

On-site

PHP 360,000 - 600,000

Full time

3 days ago

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Job summary

Pointwest Innovations Corporation seeks a Marketing Specialist to craft clear, business-focused content and strong IT messaging for IT services. The role emphasizes B2B marketing and strategizing campaigns that resonate with decision-makers.

You will partner with Sales and Technical teams to align offerings, drive lead generation, and build brand awareness across digital channels while maintaining consistent messaging and measurable outcomes.

Qualifications

Bachelor's degree in marketing or related field.
Experience in IT/tech or IT services marketing.
Experience in B2B marketing.
Strong copywriting and content development skills.
Ability to translate technical concepts for non-technical audiences.

Responsibilities

Develop and execute marketing campaigns and strategies aligned with business goals.
Create compelling marketing messages, content, and communication materials for IT services and solutions.
Translate complex technical concepts into simple, engaging, and value-driven messaging.
Develop content for websites, social media, email campaigns, presentations, brochures, and other marketing collaterals.
Collaborate with Sales, Business Development, and Technical teams to align marketing initiatives with business offerings.
Support lead generation and brand awareness campaigns targeting B2B clients.
Conduct market research, competitor analysis, and industry trend monitoring.
Ensure consistency of brand messaging across all marketing channels.
Monitor campaign performance and recommend improvements based on engagement and results.