IT Product Marketing Specialist: Content, Campaigns & Insights

Trends Group Inc.; Makati; On-site; PHP 446,400 - 669,600; Full time

Job summary

A leading IT solutions provider is seeking a Product Marketing Specialist to support the execution of marketing strategies for IT products. The role involves conducting market research, creating engaging content, and collaborating with cross-functional teams. An ideal candidate will have a Bachelor's degree in Marketing and 1-3 years of relevant experience. Knowledge of digital marketing strategies and tools is essential. This position is based in Makati, Philippines.

Qualifications

• 1-3 years experience in product marketing or digital marketing.
• Ability to translate technical concepts into engaging content.
• Experience in B2B marketing within the IT industry.
• Familiarity with cloud computing or SaaS.

Responsibilities

• Conduct market research and competitive analysis.
• Assist in developing product messaging.
• Create product-related content like blog posts and brochures.
• Develop sales collateral and training materials.
• Support marketing campaign planning and execution.

Skills

Market research

Content creation

Sales enablement

Digital marketing strategies

Strong writing and communication skills

Organizational skills

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

HubSpot

Marketo

Salesforce

Job description

A leading IT solutions provider is seeking a Product Marketing Specialist to support the execution of marketing strategies for IT products. The role involves conducting market research, creating engaging content, and collaborating with cross-functional teams. An ideal candidate will have a Bachelor's degree in Marketing and 1-3 years of relevant experience. Knowledge of digital marketing strategies and tools is essential. This position is based in Makati, Philippines.