Marketing Specialist

Pointwest Innovations Corporation; Quezon City; Vor Ort; PHP 360.000 - 600.000; Vollzeit

Zusammenfassung

Pointwest Innovations Corporation seeks a Marketing Specialist to craft clear, business-focused content and strong IT messaging for IT services. The role emphasizes B2B marketing and strategizing campaigns that resonate with decision-makers.

You will partner with Sales and Technical teams to align offerings, drive lead generation, and build brand awareness across digital channels while maintaining consistent messaging and measurable outcomes.

Qualifikationen

• Bachelor's degree in marketing or related field.
• Experience in IT/tech or IT services marketing.
• Experience in B2B marketing.
• Strong copywriting and content development skills.
• Ability to translate technical concepts for non-technical audiences.

Aufgaben

• Develop and execute marketing campaigns and strategies aligned with business goals.
• Create compelling marketing messages, content, and communication materials for IT services and solutions.
• Translate complex technical concepts into simple, engaging, and value-driven messaging.
• Develop content for websites, social media, email campaigns, presentations, brochures, and other marketing collaterals.
• Collaborate with Sales, Business Development, and Technical teams to align marketing initiatives with business offerings.
• Support lead generation and brand awareness campaigns targeting B2B clients.
• Conduct market research, competitor analysis, and industry trend monitoring.
• Ensure consistency of brand messaging across all marketing channels.
• Monitor campaign performance and recommend improvements based on engagement and results.

Kenntnisse

Marketing

Copywriting

Content development

B2B marketing

SEO

Lead generation

Digital marketing

Communication

Project management

Graphic design basics

Ausbildung

Bachelor's degree in Marketing/Communications/Business

Tools

CRM tools

Analytics tools

SEO tools

Email marketing platforms

Jobbeschreibung

Marketing Specialist (IT Industry)

Job Description:

We are looking for a creative and strategic Marketing Specialist with experience in the IT industry to develop marketing campaigns, create compelling marketing messages, and communicate complex IT solutions into clear, engaging, and customer-focused content. The ideal candidate has a strong understanding of technology services, IT solutions, and B2B marketing, with the ability to craft messaging that resonates with business clients and decision-makers.

Key Responsibilities:

• Develop and execute marketing campaigns and strategies aligned with business goals.
• Create compelling marketing messages, content, and communication materials for IT services and solutions.
• Translate complex technical concepts into simple, engaging, and value-driven messaging.
• Develop content for websites, social media, email campaigns, presentations, brochures, and other marketing collaterals.
• Collaborate with Sales, Business Development, and Technical teams to align marketing initiatives with business offerings.
• Support lead generation and brand awareness campaigns targeting B2B clients.
• Conduct market research, competitor analysis, and industry trend monitoring.
• Ensure consistency of brand messaging across all marketing channels.
• Monitor campaign performance and recommend improvements based on engagement and results.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• With proven experience in marketing, preferably within the IT, technology, or IT services industry.
• Experience in B2B marketing and promoting IT solutions, software, technology services, or digital transformation offerings.
• Strong copywriting and content development skills, particularly in creating IT-related marketing messages.
• Ability to simplify technical information and communicate business value to non-technical audiences.
• Familiarity with digital marketing, social media management, SEO, and lead generation strategies.
• Excellent communication, creativity, and project management skills.
• Knowledge of marketing tools and basic graphic design platforms is an advantage.