B2B Digital Marketing Manager — Growth & Lead Gen

Cushman & Wakefield; Taguig; Hybrid; PHP 800,000 - 1,200,000; Full time

Job summary

Cushman & Wakefield is seeking a hands-on Digital Marketing Manager to drive the Singapore digital program from website operations to analytics and paid/organic campaigns. This role focuses on improving visibility, engagement and lead generation through data-driven optimization across website, email, SEO, and social channels.

You will collaborate with global/regional teams, manage campaigns, maintain dashboards, and ensure compliance across data protection and budget processes.

Qualifications

• 3–5 years' hands-on digital marketing experience in B2B, professional services or real estate.
• Experience with SEO and SEM, including Google Ads.
• Experience with GA4, building reports and interpreting data.
• Experience with a CMS; Sitecore strongly preferred.
• Hands-on experience with an email marketing platform (e.g. Salesforce Marketing Cloud, Marketo, HubSpot).
• Experience managing LinkedIn company pages and scheduling tools.
• Familiarity with admin and finance processes (POs, invoices, claims, budgets).
• Experience with audience targeting, segmentation and campaign optimization.
• Experience supporting or running B2B demand- generation and lead- generation campaigns.
• Highly organized, detail-oriented and deadline-driven.
• Clear written English.

Responsibilities

• Website operations: publish content on the company site using Sitecore and update property listings.
• Coordinate with global/regional web teams on site updates and issues.
• SEO/AEO/SEM: support on-page optimization and content structure for visibility and referrals.
• Email marketing: build, test and send campaigns; manage contact lists and segmentation.
• Digital and social posting: schedule and publish content on LinkedIn and other channels.
• Demand generation & digital optimization: assist campaigns to build awareness and capture leads.
• Analytics and reporting: maintain GA4 dashboards and monthly performance reports.
• Marketing operations: raise POs, process invoices, track spend and assist month-end closes.
• Vendor management coordination with finance/procurement.

Skills

Hands-on digital marketing

SEO/SEM

GA4 reporting

Sitecore CMS

Email marketing platforms

LinkedIn management

Budget and admin processes

Campaign optimization

English writing

Data-driven decision making

Tools

Sitecore

Google Analytics 4

Google Ads

Salesforce Marketing Cloud/Marketo/HubSpot

LinkedIn scheduling tools

Looker Studio/Power BI

Sprinklr/Hootsuite Amplify/EveryoneSocial

Job description

Cushman & Wakefield is seeking a hands-on Digital Marketing Manager to drive the Singapore digital program from website operations to analytics and paid/organic campaigns. This role focuses on improving visibility, engagement and lead generation through data-driven optimization across website, email, SEO, and social channels.

You will collaborate with global/regional teams, manage campaigns, maintain dashboards, and ensure compliance across data protection and budget processes.