Associate Brand Manager for Mesoestetic

healthspan global inc; Philippines; On-site; PHP 670,000 - 1,339,000; Full time

Job summary

Healthspan Global Inc in the Philippines is seeking a Marketing lead to develop and implement marketing plans in collaboration with the Marketing Manager, Sales Manager, and Brand Principal. You will translate annual strategy into quarterly calendars, lead brand positioning, launches, campaigns, and digital plans to support overall goals.

You will conduct market research to identify trends and consumer insights, turning findings into actionable strategies and recommendations, while coordinating

Qualifications

• College graduate in Marketing, Commerce, Business Studies/Management, or related field.
• 3 years of marketing work experience in FMCG or dermocosmetic/medical aesthetic marketing.
• English communication skills capable of clear, well-structured writing.

Responsibilities

• Develop and implement marketing plans in collaboration with Marketing Manager, Sales Manager, and Brand Principal.
• Translate annual strategy into quarterly marketing calendars to support brand goals.
• Lead marketing plans including brand positioning, launches, campaigns, and digital marketing plans.
• Conduct market research and translate findings into actionable strategies.
• Act as liaison between Brand, Sales, and Principal and coordinate with CEO/COO on Brand ideas.
• Collaborate with Sales to translate plans into field-ready activities and provide field support as needed.
• Develop and maintain Sales Enablement Toolkit (battlecards, brochures, content analysis).
• Engage key physician opinion leaders with measurable ROI and account activation.
• Monitor KPIs and ROAS to maximize ROI and marketing impact.
• Provide regular performance reports to senior leadership.

Education

Bachelor's degree in Marketing, Commerce, Business Studies/Management, or related

Job description

• Helps achieve brand revenue targets through development and implementation of marketing plans in collaboration with the Marketing Manager, Sales Manager, and Brand Principal
• Translates annual strategy quarterly marketing calendars in support of the overall brand goals.
• Develops and acts as the lead for marketing plans, including, but not limited to, brand positioning, launches, campaigns, and digital marketing plans.
• Conducts market research and analysis to identify emerging trends, consumer insights, and competitive landscape, translating findings into actionable strategies and recommendations.
• Acts as the primary operational liaison between the Brand, Sales, and the Principal.
• Assists the Marketing Manager in collaborating with CEO and COO on Brand Marketing ideas.
• Collaborates with the Sales team to translate marketing plans into field-ready activities and provide field support when needed.
• Develop, curate, and maintain the comprehensive Sales Enablement Toolkit for the sales team (e.g., automated sales battlecards, digital clinical brochures, competitive content analysis)
• Recruit, manage, and activate key physician opinion leaders (KOLs) along with the Sales and Marketing leadership across the medical aesthetic community with measurable commercial ROI and account activation.
• Monitors Marketing KPIs and provides actionable solutions to ensure metrics are on track.
• Manages the marketing budget (ROAS) and ensures maximization of ROI and marketing impact.
• Monitors marketing performance metrics and key performance indicators (KPIs), providing regular reports to senior leadership on campaign effectiveness, market trends, and opportunities for improvement.
• Performs related tasks that may be assigned by management from time to time.
• Produce quality outputs and satisfy service level agreements with internal and external customers.
• Lives out the Vision, Mission and Values of the organization.
• Adheres to the company rules/regulations, policies, code of conduct/employee handbook, standard operating procedures, work instructions and protocols.
  

• Helps achieve brand revenue targets through development and implementation of marketing plans in collaboration with the Marketing Manager, Sales Manager, and Brand Principal
• Translates annual strategy quarterly marketing calendars in support of the overall brand goals.
• Develops and acts as the lead for marketing plans, including, but not limited to, brand positioning, launches, campaigns, and digital marketing plans.
• Conducts market research and analysis to identify emerging trends, consumer insights, and competitive landscape, translating findings into actionable strategies and recommendations.
• Acts as the primary operational liaison between the Brand, Sales, and the Principal.
• Assists the Marketing Manager in collaborating with CEO and COO on Brand Marketing ideas.
• Collaborates with the Sales team to translate marketing plans into field-ready activities and provide field support when needed.
• Develop, curate, and maintain the comprehensive Sales Enablement Toolkit for the sales team (e.g., automated sales battlecards, digital clinical brochures, competitive content analysis)
• Recruit, manage, and activate key physician opinion leaders (KOLs) along with the Sales and Marketing leadership across the medical aesthetic community with measurable commercial ROI and account activation.
• Monitors Marketing KPIs and provides actionable solutions to ensure metrics are on track.
• Manages the marketing budget (ROAS) and ensures maximization of ROI and marketing impact.
• Monitors marketing performance metrics and key performance indicators (KPIs), providing regular reports to senior leadership on campaign effectiveness, market trends, and opportunities for improvement.
• Performs related tasks that may be assigned by management from time to time.
• Produce quality outputs and satisfy service level agreements with internal and external customers.
• Lives out the Vision, Mission and Values of the organization.
• Adheres to the company rules/regulations, policies, code of conduct/employee handbook, standard operating procedures, work instructions and protocols.
  

Minimum Qualifications

• College Graduate: Graduate of Marketing, Commerce, Business Studies/Management, or related
• 3 years of Marketing work experience in FMCG or Dermocosmetic/Medical Aesthetic marketing.
• Experience in handling new customer/patient acquisition growth is an advantage
• English communication skill level: Can communicate effectively and spontaneously without much difficulty and can produce detailed and well-structured texts on a wide range of subjects.
• Experience in creating and monitoring Marketing Budgets is an advantage