Assistant Brand Marketing Manager

Firefly Electric & Lighting Corporation; Manila; On-site; PHP 446,000 - 781,000; Full time

Job summary

Firefly Electric and Lighting Corporation is seeking an Assistant Brand Manager in Manila. You will develop and implement the brand's Marketing Plan, ensure timely execution of marketing initiatives, and review overall effectiveness during and after implementation.

You will gather market insights through field visits and customer interactions, and adjust plans to improve performance. The role requires collaboration with internal teams to meet brand objectives.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Advertising or similar fields.
• At least two years experience in brand management.

Responsibilities

• Conduct market research to gather insights for brand/category strategy.
• Manage the implementation of brand marketing campaigns and evaluate against KPIs.
• Oversee brand budget with coordination with Finance.
• Implement Brand Plans with internal stakeholders to meet objectives.

Skills

Brand management

Marketing planning

Market research

Education

Bachelor's degree in Business Administration / Marketing

Job description

As an Assistant Brand Manager, you will be responsible for the development and implementation of your brand's respective Marketing Plan. You will ensure the timely execution of marketing initiatives and reviews the overall effectiveness during and post implementation, and recommends improvements/enhancements to be made. Also, you will review the performance of the brands periodically, adjusts the Marketing Plans as deemed fit, and gather market-relevant insights and data through field visits, and through customer and consumer interface.

Other responsibilities include:

• Carries out market research (formal & informal research methodology) to gather trade and consumer insights that will be a critical input in the development of brand/ category strategy and plans
• Manages implementation of brand marketing campaigns and evaluates effectiveness of the campaign vs agreed Key Performance Indicators.
• Manages brand budget with direct coordination with Finance
• Implements agreed Brand Plans in coordination with internal stakeholders and ensure brand objectives are met

To succeed and grow in this role, you will be required to meet the following qualifications:

• Completed at least a four-year bachelor’s degree, preferably in Business Administration, Marketing, Advertising or similar fields of study
• At least two (2) years experience in brand management

About FELCO

Firefly Electric and Lighting Corporation (FELCO) started in 2001 with a simple goal: to make quality lighting and electrical products available and affordable for every Filipino. From homes to businesses, we continue to offer practical solutions that help power everyday life.

Our brands Firefly, ROYU, ECOlum, Herks, and Xpert are each designed to bring comfort, safety, and convenience into Filipino homes. Alongside our own brands, we partner with respected global names such as CHiNT, ABB, and DCK, giving our customers access to a wide range of everyday and specialized solutions.

We work closely with designers, engineers, contractors, retailers, institutions, and developers, building partnerships that help us understand real needs and respond with the right solutions.