Assistant Marketing Manager

Kaban Hotel and Casino Boracay; Antique; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Kaban Hotel and Casino Boracay invites applications for an Assistant Marketing Manager role on-site in Boracay. You will support the development and execution of marketing initiatives across digital and traditional channels, coordinate campaigns, promotions, events, and partnerships to boost brand awareness and guest engagement.

This full-time position requires strong digital marketing skills, content coordination, campaign performance monitoring, and collaboration with internal teams and

Qualifications

• Experience in marketing coordination/management within hospitality, tourism, or related industries.
• Strong skills in digital marketing, social media management, and campaign execution.
• Ability to develop and manage promotional activities, events, and partnerships that support brand and revenue objectives.
• Proficiency in marketing analytics, reporting, and use of digital tools (e.g., social platforms, email marketing, CMS).
• Excellent written and verbal communication skills, with the ability to adapt messaging to different audiences.
• Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
• Collaborative mindset with the ability to work effectively with cross-functional teams and external partners.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Willingness to work on-site in Boracay and support occasional evening, weekend, or holiday activities as needed.
• Previous hospitality or casino marketing experience is an advantage but not required.

Responsibilities

• Coordinate content and campaigns across digital and traditional channels.
• Manage social media platforms and promotional activities.
• Monitor campaign performance and prepare marketing reports.
• Ensure brand consistency in all materials and communications.
• Support marketing calendars, budgets, and vendor relationships.
• Contribute to market research to identify opportunities and trends.
• Collaborate with internal teams and external partners to drive revenue and occupancy goals.

Skills

Marketing coordination

Digital marketing

Campaign execution

Promotional activities

Marketing analytics

Written communication

Organizational skills

Cross-functional collaboration

On-site readiness

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CMS

Job description

Company Description

Kaban Hotel and Casino Boracay (#KABANBoracay) is the island’s first destination to seamlessly blend elevated entertainment, refined leisure, and world-class hospitality. The property offers curated experiences, exceptional dining, and immersive cultural moments designed to delight guests at every touchpoint. Inspired by Filipino warmth and service, Kaban delivers hospitality with elegance, sincerity, and a distinct sense of soul. Team members are part of a dynamic environment focused on unparalleled indulgence, heartfelt service, and memorable guest experiences. Kaban is a place where talent can grow in a premium, guest-centric setting that celebrates excellence in hospitality.

Role Description

The Assistant Marketing Manager is a full-time, on-site role based in Boracay, supporting the development and execution of marketing initiatives for Kaban Hotel and Casino Boracay. This role assists in planning and implementing campaigns across digital and traditional channels, coordinating promotions, events, and partnerships to drive brand awareness and guest engagement. Day-to-day responsibilities include content coordination, social media management, monitoring campaign performance, preparing reports, and ensuring brand consistency in all materials. The Assistant Marketing Manager collaborates closely with internal teams and external vendors, helps manage marketing calendars and budgets, and supports market research to identify opportunities and trends. The role contributes to maintaining Kaban’s premium brand positioning while supporting revenue and occupancy goals.

Qualifications

• Demonstrated experience in marketing coordination or management within hospitality, tourism, or related industries.
• Strong skills in digital marketing, social media management, and campaign execution.
• Ability to develop and manage promotional activities, events, and partnerships that support brand and revenue objectives.
• Proficiency in basic marketing analytics, reporting, and use of digital tools (e.g., social platforms, email marketing, CMS).
• Excellent written and verbal communication skills, with the ability to adapt messaging to different audiences.
• Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
• Collaborative mindset with the ability to work effectively with cross-functional teams and external partners.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Willingness to work on-site in Boracay and support occasional evening, weekend, or holiday activities as needed.
• Previous hospitality or casino marketing experience is an advantage but not required.