Digital Marketing Associate

Hotel Lucky Chinatown; Manila; On-site; PHP 300,000 - 540,000; Full time

Job summary

Hotel Lucky Chinatown in Manila seeks a Digital Marketing Officer to plan and execute campaigns promoting rooms, events and dining, across online channels. You will manage social media, create content calendars, analyze performance, conduct market research, support sales with digital leads, and coordinate with marketing, sales and operations to ensure brand consistency.

The role requires strong communication, analytics, and project management in a fast-paced hospitality setting.

Qualifications

• Market research to understand target audiences, competitors and industry trends.
• Campaign planning, brand positioning and promotional strategy.
• Excellent communication to create clear, engaging messages and collaborate with cross-functional teams.
• Proficiency in social media marketing, content creation, community management and performance tracking.
• Understanding of sales processes and digital lead generation to support revenue goals.
• Familiarity with digital analytics tools (e.g., Google Analytics) and SEO basics.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent.
• Strong organizational skills to manage multiple hospitality projects in a fast-paced environment.

Responsibilities

• Plan and execute digital marketing campaigns across online channels.
• Manage hotel social media accounts and content calendars.
• Coordinate online promotions and monitor campaign performance and analytics.
• Conduct market research to understand audiences and competitive positioning.
• Support sales initiatives through digital lead generation and collaboration with teams.
• Track trends, optimize online presence, and prepare reports with recommendations.

Skills

Market Research

Campaign Planning

Brand Positioning

Communication Skills

Social Media Marketing

Analytics Tools

SEO & Online Advertising

Education & Qualification

Project Management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Analytics

Job description

Company Description

Hotel Lucky Chinatown is a contemporary hotel located in the historic district of Binondo, offering a blend of modern comfort and cultural charm. As part of the locally established Megaworld Hotels brand, it features 93 well-appointed rooms designed for both leisure and business travelers. The property offers sophisticated event spaces suitable for corporate functions and social gatherings. Guests can enjoy a diverse selection of dining outlets, providing varied culinary experiences within the hotel. The hotel’s setting and amenities create a dynamic environment for hospitality professionals seeking growth and exposure in a vibrant Manila location.

Role Description

The Digital Marketing Officer is a full-time, on-site role based at Hotel Lucky Chinatown in Manila. This role is responsible for planning and executing digital marketing campaigns that promote the hotel’s rooms, events, and dining outlets across various online channels. Day-to-day tasks include managing social media accounts, creating content calendars, coordinating online promotions, and monitoring campaign performance and analytics. The Digital Marketing Officer conducts market research to understand target audiences and competitive positioning, supports sales initiatives through digital lead generation, and collaborates with the marketing, sales, and operations teams to ensure brand consistency. The role also involves tracking trends in digital marketing, optimizing online presence, and preparing reports and recommendations to enhance reach and engagement.

Qualifications

• Ability to perform Market Research and analyze customer behavior, competitor activities, and industry trends.
• Strong core Marketing skills, including campaign planning, brand positioning, and promotional strategy.
• Excellent Communication skills, with the ability to create clear, engaging messages and collaborate with cross-functional teams.
• Proficiency in Social Media Marketing, including content creation, community management, and performance tracking across key platforms.
• Understanding of Sales processes and the ability to support revenue goals through digital lead generation and conversion-focused initiatives.
• Familiarity with digital analytics tools (e.g., Google Analytics, social media insights) and basic knowledge of SEO and online advertising.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced hospitality environment.
• Prior experience in hospitality, tourism, or lifestyle brands is an advantage.