Assistant Manager, Paid Media — Hybrid & Data-Driven Growth

Grab PH; Pasig; Hybrid; PHP 1,100,000 - 1,800,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance

GrabFlex

Parental leave

Birthday leave

LASA volunteering leave

Grabber Assistance Programme

FlexWork hours

Job summary

Grab PH is seeking an Assistant Manager, Paid Media to lead day-to-day media operations across Grab verticals in the Philippines. You will report to the Paid Media Lead for the market and ensure campaigns are set up and executed to meet business goals, while building media strategies and improving efficiency.

You will oversee agency partnerships, optimize spend, and translate objectives into data-driven media plans that drive ROI for a fast-paced consumer tech platform.

Qualifications

• 4+ years of experience in integrated media planning, paid media strategy, performance marketing, or media agency experience.
• Experience independently developing media plans or recommendations for a defined business area or portfolio.
• Strong understanding of integrated media planning fundamentals across offline and digital channels, including audience strategy, channel selection, flighting, and measurement.
• Experience planning multi-channel campaigns across self-serve digital platforms, programmatic, and traditional offline media.
• Translate business objectives into clear media recommendations and use data-driven insights to maximise campaign efficiency and return on investment.
• Analyse media and business performance data and present clear insights to senior stakeholders.
• Direct experience managing and working closely with external media agencies supporting media planning and campaign execution.
• Experience with Google Ads, Meta Ads Manager and TikTok Ads Manager from a planning or optimisation perspective.
• Experience with programmatic platforms, DV360, DSPs or third-party open-exchange partners.
• Strong knowledge of the Philippines digital media and advertising landscape.
• Experience supporting campaigns for a consumer technology, ecommerce, retail or platform business.

Responsibilities

• Develop integrated media plans and recommendations for Philippines across Grab verticals, managing offline and online channels with a strong digital skew.
• Translate business objectives into media objectives, audience strategies, channel mix, budget allocations, flighting and measurement approaches.
• Recommend effective media strategies across traditional offline channels, self-serve digital platforms, and third-party media partners.
• Review campaign and business performance data to identify insights, improve media efficiency and maximise return on investment.
• Manage and work closely with media agencies supporting media planning and execution, as well as publishers and internal stakeholders to align media plans, campaign briefs, recommendations, and timelines.
• Prepare regular media performance reviews that connect media delivery to broader upstream business outcomes.

Skills

4+ yrs experience

Media planning experience

Integrated media planning

Multi-channel campaigns

Data-driven insights

Analytics & reporting

Agency management

Google/Meta/TikTok Ads

Programmatic DV360

Philippines market knowledge

Consumer tech/ecom

Job description

Grab PH is seeking an Assistant Manager, Paid Media to lead day-to-day media operations across Grab verticals in the Philippines. You will report to the Paid Media Lead for the market and ensure campaigns are set up and executed to meet business goals, while building media strategies and improving efficiency.

You will oversee agency partnerships, optimize spend, and translate objectives into data-driven media plans that drive ROI for a fast-paced consumer tech platform.