Assistant CAPR

Universal Robina Corporation; Philippines; On-site; PHP 240,000 - 300,000; Full time

Job summary

Universal Robina Corporation is seeking an Assistant, Public Relations to support URC’s PR activities across digital, media and influencer channels. The role focuses on influencer marketing, content development, and coordinating with agencies to strengthen URC's reputation and visibility.

The ideal candidate has a degree in communications and at least 1 year in PR or related fields; fresh graduates are welcome.

Qualifications

• Bachelor's degree in communications, Public Relations, Journalism, or a related field.
• At least 1 year of experience in public relations or communications roles; Fresh Graduates are welcome to apply.
• Strong interpersonal and written communications skills, with the ability to assist in developing communications materials as needed.
• Experience in supporting and contributing to PR and influencer marketing campaigns across multiple platforms.

Responsibilities

• DIGITAL PR AND INFLUENCER MARKETING: Handles influencer marketing campaigns, aligns with brand objectives, collaborates with PR agency partners, leads campaigns end-to-end, manages partnerships with content creators.

Skills

Public relations

Media outreach

Influencer marketing

Content creation

Cross-functional teamwork

Education

Bachelor's degree in communications or related field

Job description

Job Description:

Department

Media & PR

Employee Type

Probationary

Position

• Assistant, Public Relations

Grow Beyond UR Job with URC! Create UR journey in a workplace where your growth goes beyond UR job. Thrive in an environment filled with fun, collaboration, and fulfillment as we delight everyone with good food choices.

Universal Robina Corporation is looking for an Assistant, Public Relations. The PR Assistant handles the execution of URC's PR activities, with a strong focus on Marketing PR. He/she contributes to influencer marketing and content development, while supporting other initiatives that strengthen the company’s reputation and visibility

What are the Roles and Responsibilities?

DIGITAL PR AND INFLUENCER MARKETING

• Handles internally managed and agency-managed influencer marketing campaigns for the assigned brand categories, ensuring
• alignment with brand's communication objectives, platform best practices and brand safety guidelines
• Collaborates with PR agency partners in planning, implementing and executing influencer marketing campaigns.
• Leads select internally managed influencer marketing campaigns end-to-end, from strategy development and content creation engagement to execution and post-campaign reporting.
• Handles project-based partnership activities with content creators, social media influencers and online communities

MEDIA AND INFLUENCER RELATIONS

• Supports the team in executing media and influencer relations programs
• Assists the team in maintaining and updating media and influencer database.
• Handles end-to-end preparation and implementation of media and KOL blitz, including coordination, logistics, and fulfillment.
• Handles other media or KOL requests, including the coordination and fulfillment of logistical and administrative requirements.
• Participates in relationship-building activities

PUBLIC RELATIONS

• Supports execution of other PR activities of URC ensuring alignment with PR best practices and overall brand and business objectives
• Supports planning and implementation of PR efforts such as media seeding, campaigns, press engagement efforts, and related initiatives.
• Collaborates with cross-functional teams and external agencies on editorial calendar development, implementation and monitoring.
• Develops communication materials (as needed), including press releases, key messages, FAQs, scripts, content concepts, briefing documents, social media copy, and other marketing communications content.
• Participates in IMC workshops, media reviews, platform learning sessions and other relevant PR-integrated activities.

CORPORATE PR

• Supports the PR team in planning and implementing corporate PR activities
• Assists the team in corporate website content updates, including planning and execution.
• Collaborates with Corporate Brand Lead to ensure content synergy and messaging consistency across website and corporate social media accounts.
• -Assists in planning and executing corporate PR campaigns, content production and related initiatives

RESEARCH, REPORTS AND ANALYTICS

• Collaborates with the Social Listening team and Media Monitoring Agency in tracking media coverage across print, online, broadcast and social media platforms
• Prepares monthly performance reports, tracking and analyzing PR values to assess URC's media presence.
• Tracks key metrics and insights from all influencer marketing activities, applying learnings to optimize future campaigns

What Are The Qualifications

• Bachelor's degree in communications, Public Relations, Journalism, or a related field.
• At least 1 years of experience in public relations or communications roles; Fresh Graduates are welcome to apply
• Strong interpersonal and written communications skills, with the ability to assist in developing communications materials, as needed.
• Experience in supporting and contributing to PR and influencer marketing campaigns across multiple platforms.
• Agile, dynamic and highly organized, able to adapt quickly to evolving priorities and work effectively with cross-functional teams
• Familiarity with content creators, social media platform best practices and digital trends is a plus.

Important Note: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes take place in our respective offices or plants and are conducted solely by our Talent Acquisition teams using official corporate email addresses.

Experience Range Range (Years)

0 - 2 years