Brand Growth Assistant: Insightful Marketing & Innovation

Universal Robina Corporation; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Universal Robina Corporation is seeking an Assistant Brand Manager to implement marketing strategies, analyze trends, research planning, and grow brand awareness and market share for assigned brands.

The role involves developing insights from market data, positioning strategies, product innovation, and executing brand communications across media, with a focus on end-consumer and trade promotions and driving category growth.

Qualifications

• Candidate must possess at least a Bachelor’s/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.

Responsibilities

• Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer's shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
• Brand/Product Positioning: Ability to evaluate concepts, processes and market segments; as well as spot/assess gaps and identify opportunities in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
• Innovation: Ability to think "outside the box" using insights derived from consumer shopper and usage habits and from a thorough understanding of the product's manufacturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new way of doing things.
• Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand's communication strategy.
• Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.

Skills

Market insights

Brand management

Strategic thinking

Consumer insights

Education

Bachelor’s/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent

Job description

Universal Robina Corporation is seeking an Assistant Brand Manager to implement marketing strategies, analyze trends, research planning, and grow brand awareness and market share for assigned brands.

The role involves developing insights from market data, positioning strategies, product innovation, and executing brand communications across media, with a focus on end-consumer and trade promotions and driving category growth.