Brand Marketing Associate: Insights & Growth

Universal Robina Corporation; Quezon City; On-site; PHP 240,000 - 300,000; Full time

Job summary

Universal Robina Corporation in Metro Manila is seeking a Brand Assistant to implement marketing strategies, analyze trends, plan campaigns and support A&P activities to grow brand awareness and market share.

The role involves drawing insights from market data, brand positioning, driving product innovation, crafting promotions and coordinating trade programs to strengthen the brand's presence across channels.

Qualifications

• Bachelor's/College degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
• At least 1 year of working experience in brand marketing preferably in an FMCG setup.
• Exposure to promotions, brand building, P&L analysis, insights.

Responsibilities

• Draw insights from market data and consumer observations to inform marketing strategies.
• Develop brand/product positioning and identify growth opportunities.
• Plan and implement advertising, promotions, and trade programs.
• Support sales and distribution efforts to maximize category performance.

Skills

Market insights

Brand positioning

Promotions planning

P&L analysis

Consumer research

Education

Bachelor's degree in Marketing or Business

Job description

Universal Robina Corporation in Metro Manila is seeking a Brand Assistant to implement marketing strategies, analyze trends, plan campaigns and support A&P activities to grow brand awareness and market share.

The role involves drawing insights from market data, brand positioning, driving product innovation, crafting promotions and coordinating trade programs to strengthen the brand's presence across channels.