Assistant Brand Manager

Goldilocks Bakeshop, Inc.; Metro Manila; On-site; PHP 500,000 - 900,000; Full time

Job summary

Goldilocks Bakeshop, Inc. seeks an energetic Brand/Category Marketing professional to develop annual brand plans, monitor performance, and collaborate with R&D and Operations on new product launches.

You will shape packaging, conduct market research, and drive consumer insights to strengthen loyalty. You will lead campaigns with agencies and internal teams, track sales and profitability of product categories, and prepare management-ready reports.

Qualifications

• Bachelor's degree in Marketing, Business Management, Advertising, Communications, or related field.
• 2-4 years of experience in Brand Management, Category Management, Product Marketing, or FMCG/Food Retail Marketing.
• Experience in food, bakery, restaurant, FMCG, or consumer goods industry preferred.
• Strong analytical and project management skills.
• Excellent communication and presentation skills.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.

Responsibilities

• Assist in developing and implementing annual brand plans and marketing calendars.
• Monitor brand performance, sales trends, and consumer insights.
• Support initiatives that strengthen brand awareness, preference, and loyalty.
• Coordinate with R&D and Operations on new product launches and product improvements.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Assist in packaging development and product positioning.
• Plan and execute marketing programs, seasonal campaigns, and promotional activities.
• Coordinate with agencies and internal teams for advertising, digital content, and in-store merchandising.
• Monitor campaign effectiveness and provide post-campaign evaluations.
• Track sales performance, market share, and profitability of assigned product categories.
• Prepare reports and presentations for management review.
• Analyze consumer behavior and recommend actionable insights.
• Work closely with Sales, Retail Operations, Procurement, and Supply Chain teams.
• Ensure alignment of marketing activities with business objectives and operational capabilities.

Skills

Strong analytical and project

Excellent communication and

Education

Bachelor's degree in Marketing or related

Tools

Excel

PowerPoint

Job description

• Assist in developing and implementing annual brand plans and marketing calendars.
• Monitor brand performance, sales trends, and consumer insights.
• Support initiatives that strengthen brand awareness, preference, and loyalty.
• Coordinate with R&D and Operations on new product launches and product improvements.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Assist in packaging development and product positioning.

Marketing Campaigns

• Plan and execute marketing programs, seasonal campaigns, and promotional activities.
• Coordinate with agencies and internal teams for advertising, digital content, and in-store merchandising.
• Monitor campaign effectiveness and provide post-campaign evaluations.

Business Analysis

• Track sales performance, market share, and profitability of assigned product categories.
• Prepare reports and presentations for management review.
• Analyze consumer behavior and recommend actionable insights.

Cross-Functional Collaboration

• Work closely with Sales, Retail Operations, Procurement, and Supply Chain teams.
• Ensure alignment of marketing activities with business objectives and operational capabilities.

Qualifications

• Bachelor's Degree in Marketing, Business Management, Advertising, Communications, or related field.
• Minimum of 2-4 years of experience in Brand Management, Category Management, Product Marketing, or FMCG/Food Retail Marketing.
• Experience in food, bakery, restaurant, FMCG, or consumer goods industry is highly preferred.
• Strong analytical and project management skills.
• Excellent communication and presentation skills.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.