Art Director

Apeiron Consultancy LTD; Metro Manila; On-site; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

13th Month Pay

HMO coverage upon regularization

SSS, PhilHealth, Pag-IBIG

Growth opportunities within a dynamice

Job summary

Apeiron Consultancy LTD is seeking an Art Director to lead the end-to-end creative strategy for a men's care brand. The role blends premium lifestyle branding with high-conversion performance, ensuring visuals—from GRWM ads to product landing pages—are optimized for modern consumers.

You will mentor a team of creatives, drive video content across platforms, and align all assets with performance goals to reduce CPA and improve ROAS in a dynamic ecommerce environment.

Qualifications

• Deep understanding of how creative decisions impact ecommerce metrics (CTR, CVR, Retention).
• Experience optimizing creatives for personal care or lifestyle brands, showcasing product benefits and routines.
• Ability to pivot between brand strategy and conversion-focused execution.

Responsibilities

• Lead production of high-performing video content (product application, grooming tutorials, lifestyle storytelling).
• Align creative assets with performance marketing goals to lower CPA and increase ROAS.
• Oversee content direction across marketplaces and D2C channels (Shopee, Lazada, Amazon, social commerce).
• Implement a testing framework for creative hooks and hero shots to boost conversions.
• Mentor multimedia artists, photographers, and editors to maintain a premium masculine aesthetic.

Skills

Ecommerce metrics

Creative testing

Leadership

Job description

About Apeiron

Apeiron is the next generation professional services firm. Our services and solutions are tailored to the needs of start‑ups and enterprise companies in Southeast Asia and beyond. With a strong presence in both Singapore and the Philippines, Apeiron offers technology‑enabled professional services designed to support businesses at every stage of their growth.

About the Client

A forward‑thinking company dedicated to driving innovation and digital success. Through strategic partnerships and effective marketing solutions, they help brands enhance their visibility, foster meaningful connections, and achieve sustainable growth.

Position Summary

The Art Director oversees the end‑to‑end creative strategy for our men's care brand. This role bridges the gap between premium lifestyle branding and high‑conversion performance, ensuring every visual—from a "Get Ready with Me" (GRWM) ad to a product landing page is optimized for the modern consumer.

Key Responsibilities

• Lead the production of high‑performing video content, focusing on product application, grooming tutorials, and lifestyle‑driven storytelling (TikTok, Reels, YouTube).
• Align all creative assets with performance marketing goals, ensuring that ads are not only visually premium but engineered to lower CPA and increase ROAS.
• Oversee content direction across marketplaces (Shopee, Lazada, Amazon), the brand’s D2C website, and social commerce channels.
• Implement a rigorous testing framework for creative hooks, thumbnails, and "hero" product shots to determine what drives the highest conversion.
• Mentor and lead a team of multimedia artists, photographers, and editors to maintain a consistent, high‑end masculine aesthetic across all assets.

Qualifications

• Deep understanding of how creative decisions impact e‑commerce metrics (CTR, CVR, Retention).
• Experience optimizing creatives for personal care or lifestyle brands, with a focus on highlighting product benefits and the routine.
• Leadership ability to pivot between high‑level brand strategy and technical execution of conversion‑focused creative testing.

Compensation & Benefits

• Government‑mandated benefits (SSS, PhilHealth, Pag-IBIG)
• 13th Month Pay
• HMO coverage upon regularization
• Growth opportunities within a dynamic e‑commerce environment