Art Director

Lagunilla & Co.; Manila; On-site; PHP 700,000 - 1,000,000; Full time

Benefits offered by this job

SSS/PhilHealth/Pag-IBIG

13th Month Pay

HMO coverage

Growth opportunities

Job summary

Claritas is seeking an Art Director to oversee end-to-end creative strategy for its men’s care brand, blending premium lifestyle branding with high-conversion performance. You will lead a team of multimedia artists, optimize content across TikTok, Reels, YouTube, and product pages, and align visuals with performance marketing to lower CPA and boost ROAS.

The role combines brand vision with hands-on testing of creative hooks.

Qualifications

• Understanding of how creative decisions impact e-commerce metrics (CTR, CVR, Retention).
• Experience optimizing creatives for personal care or lifestyle brands, highlighting product benefits and routines.
• Ability to pivot between high-level brand strategy and conversion-focused testing.

Responsibilities

• Lead the production of high-performing video content focusing on product application, grooming tutorials, and lifestyle storytelling (TikTok, Reels, YouTube).
• Align all creative assets with performance marketing goals to lower CPA and increase ROAS.
• Oversee content direction across marketplaces (Shopee, Lazada, Amazon), the brand’s D2C site, and social channels.
• Implement a rigorous testing framework for creative hooks, thumbnails, and hero product shots to drive conversions.
• Mentor and lead a team of multimedia artists, photographers, and editors to maintain a premium masculine aesthetic across assets.

Skills

Creative leadership

E-commerce branding

Video content production

Performance marketing

Job description

About Claritas

Claritas is the next generation professional services firm. Our services and solutions are tailored to the needs of start-ups and enterprise companies in Southeast Asia and beyond. With a strong presence in both Singapore and the Philippines, Claritas offers technology-enabled professional services designed to support businesses at every stage of their growth.

Our culture is fast-paced and unique, we recognize great achievements with great rewards. To support our ambitious growth, we are looking for commercially astute, ambitious individuals who can bring fresh and innovative thinking to Claritas and play a part in driving us forward in reimagining professional services. Claritas believes in the power of meritocracy. We invest in the development of our people to help everyone achieve their full potential.

About the Client

A forward-thinking company dedicated to driving innovation and digital success. Through strategic partnerships and effective marketing solutions, they help brands enhance their visibility, foster meaningful connections, and achieve sustainable growth.

We are looking for Art Director

The Art Director oversees the end-to-end creative strategy for our men’s care brand. This role is dedicated to bridging the gap between premium lifestyle branding and high-conversion performance, ensuring every visual—from a ""Get Ready with Me"" (GRWM) ad to a product landing page is optimized for the modern consumer.

Key Responsibilities

• Lead the production of high-performing video content, focusing on product application, grooming tutorials, and lifestyle-driven storytelling (TikTok, Reels, YouTube).


• Align all creative assets with performance marketing goals, ensuring that ads are not only visually premium but engineered to lower CPA and increase ROAS.


• Oversee content direction across marketplaces (Shopee, Lazada, Amazon), the brand’s D2C website, and social commerce channels.


• Implement a rigorous testing framework for creative hooks, thumbnails, and ""hero"" product shots to determine what drives the highest conversion.


• Mentor and lead a team of multimedia artists, photographers, and editors to maintain a consistent, high-end " "masculine aesthetic"" across all assets.

Qualifications:

• A deep understanding of how creative decisions impact e-commerce metrics (CTR, CVR, and Retention).


• Experience in optimizing creatives for personal care or lifestyle brands, with a focus on highlighting product benefits and "the routine.


• A leader who can pivot between high-level brand strategy and the technical execution of conversion-focused creative testing.

Compensation & Benefits

• Government-mandated benefits (SSS, PhilHealth, Pag-IBIG)


• 13th Month Pay


• HMO coverage upon regularization


• Growth opportunities within a dynamic e-commerce environment