Skills
Skill
MBA
CERTIFICATION
Job Description
Job Purpose
Coordinate & achieve the specified sales area¿s sales targets of white cement & new products in trade sales through prospecting, identifying project sites through retaining & attracting new customers, demand generation activities, product promotion activities so as to contribute in achieving the sales targets & manage overall depot operations
Job Context:
Job Challenges:
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1 Depot operations
- Ensuring proper depot operations so as to maintain proper stock position ¿ Indent of material at factory
- ¿ Maintaining godown as per ISO 9001 norms
- ¿ Maintaining good relations with transporters
- ¿ Ensuring timely & proper accounting of invoice, cr/debit notes, reconciliation, sales tax etc
- ¿ Preparing detailed assessment of each individual party based on sales target achievement, sales growth & payment position
- ¿ Submit MIS report to State Head/Regional Head
- ¿ To visit godown frequently
- ¿ Maintain stacking as per norms
- ¿ Implement FIFO sysyem
- ¿ Maintain proper inventory level
- ¿ Prepare report on damaged material
- ¿ Prepare monthly sales tax returns
- ¿ Developing relations with sales tax, excise, weight & measurement authorities.
- ¿ Hiring sales tax advocate for yearly assessment
KRA2 Sales collection, C form collection & Ugai management
- ¿ Monitoring & reviewing company¿s & freight outstanding
- ¿ Reviewing the ageing of debtors on a daily basis
- ¿ Collections of cheques, DD from customers
- ¿ Coordination with service agent/C & F for ensuring collections in time
- ¿ Development & periodic review of critical ugai indicators
- ¿ Collection of all the C forms from the parties
- ¿ Ensure that the C forms are in proper format with all supportings and are dispatched to plant in time
KRA3 Achieving sales targets of white cement & new products
- ¿ Ensure frontline implementation of zonal marketing plan
- ¿ Process & monitor daily sales figures & coordination with Logistics for supplying the material to the sales area
- ¿ Review the classification of stockists/retailers & direct users according to their lifting & other specified parameters
- ¿ Performing systematic market visit schedule activities
- ¿ Building rapport with all the customers
- ¿ Ensure collation of orders & feeding the same in e-commerce site on web
- ¿ Approval of credit note after checking all the details
- ¿ To fill in Daily Activity Report & call cycle enteries
- ¿ Attentively listen to customer¿s problems/issues & apprise the same to area head/state head
- ¿ Attending to quality, pricing problems of the retailers/ stockists & direct customers
- ¿ Creating awareness of new products by converting features into benefits & spreading new products awareness through cluster meets & counter meets
KRA4 Gathering market feedback
- ¿ Provide the feedback & need for appointing new dealers/stockists in unrepresented areas or the areas which are not fully penetrated.
- ¿ Providing feedback on weak pockets of sales areas & the reasons thereof
- ¿ Closely interact with retailers/retailers staff/stockists to get the first hand market feedback & submitting the same to area head/state head
- ¿ Make available the information on competitors promotion activities to area head/state head
- ¿ Make available the information on competitors pricing activities to area head/state head & collection of bills as proof for the same
KRA5 Promoting products & applications
- ¿ To collaborate with CASC personnel in conducting painters meet.
- ¿ To conduct & completely handle counter meets & spreading awareness of BW applications & products to painters of a specific counter
- ¿ To conduct trade exhibitions & ensuring the proper presentation at stall & attending to customers at the stall to spread awareness of the products & applications
- ¿ To conduct cluster campaigns after carefully selecting clusters of customers & making the end user aware of the new products & applications
- ¿ To coordinate & provide support to CASC personnel for sampling to be done at micro level.
- ¿ Ensuring proper utilization of budget for promotional activities
- ¿ To ensure implementation of promotional schemes in retail channel & submit the first hand report of the scheme¿s effectiveness
- ¿ Collection of tokens, issuals of credit notes for implementing the scheme
- ¿ Timely distribution of sales promotional material
- ¿ Ensuring that all advertisement material (POP material, posters, danglers) are properly displayed and that the visibility of the same is there
- ¿ To help direct parties, cement & paint manufacturers by assisting them & providing market trends & add value to their business
- ¿ Distribution of gifts & other promotional material to customers in time
KRA6 Initial complaint handling
- ¿ To attend to the complaints of customers with regard to minor & generic applications & products
- ¿ Visiting site to get the actual feel of complaint
- ¿ To take the initial account of the nature of complaint
- ¿ To attend to the complaints of retailers with regard to packing quality, product quality, weight complaints, damaged goods
- ¿ To handle the complaint as per standard checklist of complaint handling & liaise with insurance company for the damages settlement