App Store Optimization Specialist (iGaming)

Beyond Horizon; Taguig; On-site; PHP 446,400 - 669,600; Full time

Job summary

A leading digital marketing firm in the Philippines is in search of an experienced ASO Specialist to enhance app visibility, ranking, and conversion rates in app stores. The ideal candidate will conduct keyword strategy and metadata optimization while closely monitoring app ratings and user reviews. Familiarity with ASO tools and a strong analytical background are key. This role will involve collaboration with various teams to align marketing campaigns, making it perfect for a data-driven, detail-oriented professional.

Qualifications

• Proven experience in App Store Optimization for Google Play and/or Apple App Store.
• Strong understanding of keyword strategy and ranking mechanisms.
• Experience analyzing keyword performance in the Philippine market.

Responsibilities

• Optimize app Title, Subtitle, Description, and Keywords.
• Conduct comprehensive keyword research.
• Monitor app ratings and review patterns.
• Coordinate with marketing campaigns.
• Track and analyze app store performance metrics.

Skills

Keyword strategy

Metadata optimization

App store algorithm knowledge

Analytical skills

Communication skills

Collaboration skills

Tools

App Radar

MobileAction

Sensor Tower

Data.ai

Job description

We are looking for an experienced ASO (App Store Optimization) Specialist to optimize our app’s visibility, ranking, and conversion in the app stores. You will be responsible for keyword strategy, metadata optimization, review management, and coordination with marketing campaigns—especially within the Philippine market. This role is ideal for someone who is data-driven, detail-oriented, and highly familiar with app store ecosystems.

Key Responsibilities

• Regularly optimize app Title, Subtitle, Description, and Keywords to improve app visibility and conversion.
• Conduct comprehensive keyword research focusing on high-frequency, mid-frequency, and long-tail keywords, specifically for the Philippine market.
• Monitor app ratings and review patterns, respond to user comments, and maintain a positive store presence.
• Coordinate with Offerwall campaign cycles to manage keyword ranking performance and ensure ranking stability.
• Track and analyze app store performance metrics such as search visibility, category ranking, impressions, and conversion rate.
• Identify optimization opportunities based on competitor analysis, market trends, and algorithm updates.
• Collaborate with marketing, product, and design teams to align ASO strategies with overall growth goals.
• Prepare regular ASO reports outlining performance insights, changes in ranking, and improvement recommendations.
• Stay updated with the latest ASO best practices, industry tools, and app store algorithm changes.

Qualifications

• Proven experience in App Store Optimization for Google Play and/or Apple App Store.
• Strong understanding of keyword strategy, metadata optimization, and ranking mechanisms.
• Experience analyzing high-frequency, mid-frequency, and long-tail keyword performance, ideally within the Philippine market.
• Familiarity with ASO tools (e.g., App Radar, MobileAction, Sensor Tower, Data.ai, or similar).
• Ability to monitor and manage app ratings and reviews, with strong written communication for user responses.
• Basic knowledge of Offerwall traffic and how campaign cycles influence keyword ranking and stability.
• Strong analytical skills with the ability to interpret performance data and turn insights into recommendations.
• Excellent communication and collaboration skills when working with cross-functional teams.
• Highly organized, detail-oriented, and capable of managing multiple ongoing tasks.
• Background in mobile marketing, user acquisition, or growth optimization is a plus.