ASO Specialist (iGaming) - Philippines Focus

Beyond Horizon; Taguig; On-site; PHP 446,400 - 669,600; Full time

Job summary

A leading digital marketing firm in the Philippines is in search of an experienced ASO Specialist to enhance app visibility, ranking, and conversion rates in app stores. The ideal candidate will conduct keyword strategy and metadata optimization while closely monitoring app ratings and user reviews. Familiarity with ASO tools and a strong analytical background are key. This role will involve collaboration with various teams to align marketing campaigns, making it perfect for a data-driven, detail-oriented professional.

Qualifications

• Proven experience in App Store Optimization for Google Play and/or Apple App Store.
• Strong understanding of keyword strategy and ranking mechanisms.
• Experience analyzing keyword performance in the Philippine market.

Responsibilities

• Optimize app Title, Subtitle, Description, and Keywords.
• Conduct comprehensive keyword research.
• Monitor app ratings and review patterns.
• Coordinate with marketing campaigns.
• Track and analyze app store performance metrics.

Skills

Keyword strategy

Metadata optimization

App store algorithm knowledge

Analytical skills

Communication skills

Collaboration skills

Tools

App Radar

MobileAction

Sensor Tower

Data.ai

Job description

A leading digital marketing firm in the Philippines is in search of an experienced ASO Specialist to enhance app visibility, ranking, and conversion rates in app stores. The ideal candidate will conduct keyword strategy and metadata optimization while closely monitoring app ratings and user reviews. Familiarity with ASO tools and a strong analytical background are key. This role will involve collaboration with various teams to align marketing campaigns, making it perfect for a data-driven, detail-oriented professional.