App Store Growth & Acquisition Lead

emapta global; Philippines; On-site; PHP 900,000 - 1,200,000; Full time

Benefits offered by this job

Day 1 HMO coverage with free dependent

Competitive salary package

Career growth & mentorship

Onsite at Megatower, Ortigas

Job summary

Emapta Global in the Philippines seeks an App Store Optimization Marketer to drive subscriber growth for Australia’s leading media brands. You will optimize campaigns across Apple and Google platforms, manage shopfronts, and influence acquisition strategies that connect millions of readers with valued content.

You’ll collaborate with lifecycle marketing, product, and acquisition teams to enhance app experiences, pricing, and campaigns.

Qualifications

• Tertiary qualification in Marketing or related discipline, or equivalent experience.
• 3 to 5+ years in marketing roles with app marketing expertise.
• Strong ability to manage multiple projects and stakeholders.
• Deep understanding of app store ecosystems and platform capabilities.
• Strong project management, written and verbal communication skills.
• Experience across App Store Connect and Google Play Console.

Responsibilities

• Deliver app marketing campaigns across Apple App Store and Google Play platforms.
• Lead the transition and implementation of new subscription platforms and tools.
• Optimize acquisition channels to improve app subscription performance.
• Collaborate with lifecycle marketing, product, and app teams on features and offers.
• Develop and optimize subscription offers, pricing, and shopfronts across brands.
• Support campaigns across search, social, newsletters, apps, and B2B/B2B2C opportunities.

Skills

App Marketing

Campaign Management

Data Analysis

Stakeholder Management

Education

Marketing degree

Tools

App Store Connect

Google Play Console

Job description

Emapta Global in the Philippines seeks an App Store Optimization Marketer to drive subscriber growth for Australia’s leading media brands. You will optimize campaigns across Apple and Google platforms, manage shopfronts, and influence acquisition strategies that connect millions of readers with valued content.

You’ll collaborate with lifecycle marketing, product, and acquisition teams to enhance app experiences, pricing, and campaigns.