App Growth Marketing Manager | Onsite | Ortigas | Day Shift | Day 1 HMO

Emapta; Mandaluyong; On-site; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Day shift

Onsite work – Megatower, Ortigas

Day 1 HMO coverage

Office gyms (24/7)

EMAPTA Academy courses

Salary package

Office perks & events

Job summary

Emapta Philippines is seeking an App Growth Marketing Manager to lead subscriber campaigns across app platforms, optimize customer journeys, and influence acquisition strategies for millions of readers.

You will join a newly established high-performing team in Ortigas, with day-shift, on-site work, and extensive growth opportunities through Emapta Academy.

Qualifications

• Marketing degree or equivalent professional experience.
• 3–5+ years in app marketing with project management skills.
• Proven track record managing multiple projects and stakeholders.

Responsibilities

• Deliver customer acquisition campaigns across app platforms and optimize ASO.
• Lead transition to Purchasely platform and coordinate acquisition channels.
• Collaborate with lifecycle teams to enhance campaigns and feature launches.
• Develop and optimize subscription offers, pricing, and shopfronts.
• Support campaigns across search, social, newsletters, apps, and B2B opportunities.

Skills

App Growth Marketing

Project Management

Stakeholder Management

Data Analysis

Growth Mindset

Communication Skills

App Store Connect

Education

Bachelor's degree in Marketing or related

Tools

App Store Connect

Google Play Console

Purchasely platform

Job description

Shape the Digital Growth Behind One of Australia's Leading Media Organizations

Help drive subscriber growth for one of Australia's leading media organizations, home to some of the country's most recognized news, lifestyle, and digital publishing brands. Become part of the Top 1% talent and help build a newly established, pioneering team in the Philippines supporting a global media powerhouse. As an App Growth Marketing Manager, you'll lead subscription campaigns across app platforms, optimize digital customer journeys, and influence acquisition strategies that connect millions of readers with the content they value most.

Job Overview

• Employment Type: Full-Time
• Shift: Day Shift | Consecutive Off
• Work Setup: Onsite, Megatower, Ortigas

Exciting Perks Await!

• Opportunity to help build a newly established high-performing team from the ground up
• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Prime office location in Makati (Easy access to MRT stations, restaurants, and banks)
• Day shift schedule
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with a minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://emapta.com/training-calendar/)
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used at your own discretion (including 5 credits convertible to cash)
• Fun engagement activities for employees
• Mentorship and exposure to global leaders and teams
• Career growth opportunities
• Diverse and supportive work environment

The Qualifications We Seek

Education & Experience

• Tertiary qualification in Marketing or a related discipline, or equivalent professional experience
• 3 to 5+ years of experience in equivalent marketing roles with app marketing expertise
• Proven track record of successfully managing multiple projects simultaneously
• Experience building strong relationships and managing multiple stakeholders

Capabilities & Competencies

• Deep understanding of app store ecosystems and platform capabilities
• Strong project management skills with the ability to plan ahead, prioritize, and multitask in a fast-paced environment
• Strong creative and operational marketing capabilities
• Excellent attention to detail with the ability to think critically and work independently
• Strong written and verbal communication skills
• Excellent stakeholder management and relationship-building skills
• Data-driven mindset with strong analytical and problem-solving abilities
• Strong systems and process competency, particularly across App Store Connect and Google Play Console
• Innovative thinker with a test-and-learn, growth-oriented mindset
• Demonstrates and champions organizational values

Success Measures

• Drive subscriber net growth, particularly through third-party acquisition channels
• Grow subscription revenue across the publishing portfolio
• Deliver high-quality subscriber acquisition with strong retention and customer lifetime value
• Execute acquisition campaigns to a high standard while consistently meeting deadlines

Your Daily Tasks

Campaign Delivery & App Platform Strategy

• Deliver customer acquisition campaigns across app platforms, including offer setup, shopfront management, and app store optimization.
• Lead the transition and implementation of the Purchasely platform.
• Drive experimentation and optimization across Apple and Google acquisition channels to improve app subscription performance.
• Partner with lifecycle marketing teams to coordinate app enhancements across acquisition, engagement, retention, and win-back initiatives.
• Collaborate with product and app teams to improve app capabilities and support new feature releases.
• Develop and optimize subscription offers, pricing strategies, shopfronts, and customer propositions across publishing brands.
• Support acquisition campaigns across search, social, newsletters, apps, websites, and B2B/B2B2C opportunities.

Data Analysis, Frameworks & Reporting

• Analyze campaign performance and customer insights to recommend marketing strategies.
• Deliver comprehensive reporting and performance analysis across all core publishing brands.
• Manage app reporting and platform operations through App Store Connect and Google Play Console.
• Identify opportunities to improve campaign performance, operational processes, and implementation.
• Incorporate customer feedback and behavioral insights into future campaign planning and optimization.

Collaboration & Leadership

• Collaborate with acquisition, publishing, media, creative, legal, pricing, customer support, consumer commerce, and audience insights teams to ensure campaign alignment.
• Contribute actively within agile squads and fast-paced cross-functional environments.
• Engage stakeholders proactively throughout campaign planning and execution.
• Demonstrate leadership by supporting and developing others.
• Champion organizational values while fostering a collaborative, high-performing culture.

Join the Top 1% Talent. A Better Career. A Better Life.

Welcome to Emapta Philippines, where high-performing professionals build long-term global careers with leading international companies. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and winner of Inspiring Workplaces Australasia 2026, Emapta delivers a workplace defined by stability, growth, and purpose. Here, your career moves forward with meaningful opportunities, world-class support, and a culture built for excellence.