App Operations Lead: Campaigns & Visuals

Globe Telecom; Philippines; On-site; PHP 1,000,000 - 1,800,000; Full time

Job summary

Globe Telecom’s GOMO team is looking for an App Operations Lead to own how offers, campaigns, and features come alive in the GOMO app. You will guide homepage real estate, in-app journeys, and ensure every offer surfaces with impact and clear conversion.

You will merge creative storytelling with data-driven optimization, collaborating with Product, Creative, and Analytics to drive GTM alignment and measurable results.

Responsibilities

• Configure, launch, and QA campaigns in-app (entry conditions, triggers, targeting, frequency).
• Monitor live campaigns daily for CTR, CVR, bounce rate, and funnel drop-offs.
• Audit campaign flow logic monthly to refine user journeys and avoid conflicts.
• Drive quarterly reviews of surfacing strategy and propose optimizations to leadership.
• Own homepage banners, tiles, and modals; ensure accurate, timely, and conversion-ready uploads.
• Maintain a forward calendar of app placements across squads.
• Enforce visual hierarchy rules (hero promos vs evergreen, Fiber vs Travel vs UNLI).
• QA all assets before going live to ensure error-free execution.
• Brief, QC, and upload assets in collaboration with creative teams and agencies.
• Run A/B tests on visuals and placements, measuring effectiveness against KPIs.
• Continuously swap underperforming assets and push rapid iterations.
• Compile creative learnings and translate them into stronger briefs.
• Align bi-weekly with Product Owners and Portfolio Managers for GTM consistency.
• Partner monthly with analytics vendors to refine campaign targeting and surfacing logic.
• Monitor dashboards daily and push immediate fixes when needed.
• Share weekly campaign performance updates with Brand and Growth Pods.
• Consolidate monthly impact reports across sales, engagement, and retention.
• Present quarterly governance reviews on execution accuracy and conversion performance.

Job description

Globe Telecom’s GOMO team is looking for an App Operations Lead to own how offers, campaigns, and features come alive in the GOMO app. You will guide homepage real estate, in-app journeys, and ensure every offer surfaces with impact and clear conversion.

You will merge creative storytelling with data-driven optimization, collaborating with Product, Creative, and Analytics to drive GTM alignment and measurable results.