AI Optimisation & Automation Specialist/Officer

Parkes BPO Solutions Inc.; Cebu City; On-site; PHP 600,000 - 900,000; Full time

Job summary

Parkes BPO Solutions Inc. in Cebu City seeks an innovative AI Optimisation & Automation Specialist to boost our digital presence and growth through AI-powered technologies.

This role focuses on AI visibility, AI search optimization, content adaptation, and automation across multiple platforms to deliver measurable business impact. You will optimize websites and content for AI search engines, develop automation workflows, and integrate AI with CRM, analytics, and marketing tools to drive

Qualifications

• Experience in SEO, GEO, or digital marketing.
• Track record optimizing websites for AI search engines.
• Strong understanding of AI visibility and content optimization.
• Experience with workflow automation tools and AI platforms.
• Knowledge of analytics, reporting, and performance measurement.
• Familiarity with CRM systems and business software integrations.
• Excellent writing and editing, including AI-generated content directions.
• Strong analytical and strategic thinking abilities.
• Ability to manage multiple projects and prioritize.
• Data-driven with focus on measurable outcomes.

Responsibilities

• Optimize websites and digital assets for AI-powered search engines and generative platforms.
• Improve brand visibility and discoverability across AI search ecosystems.
• Develop and implement AI-focused SEO and GEO strategies.
• Create content for AI search engines, chatbots, and generative platforms.
• Monitor competitor performance across traditional and AI-driven search.
• Design and manage AI-powered workflows and automation solutions.
• Integrate AI capabilities with CRM, websites, analytics, email, support, projects, and databases.
• Establish KPIs for AI visibility, website performance, and automation impact.
• Monitor AI citation rates, traffic, conversions, revenue, and pipeline.
• Collaborate with marketing/content/development teams to align AI optimization.

Skills

SEO

GEO (Generative Engine Optimization)

AI Visibility

Workflow automation

Analytics

CRM integrations

Tools

Google Analytics

CRM software

Job description

About the role

We are seeking an innovative and data-driven AI Optimisation & Automation Specialist/Officer to enhance our digital presence and drive business growth through AI-powered technologies. This role is responsible for optimizing the company's websites, content, systems, and workflows for the evolving AI-search landscape while developing automation solutions that improve efficiency, scalability, and customer engagement. The ideal candidate combines expertise in AI visibility, SEO/GEO (Generative Engine Optimization), workflow automation, analytics, and business systems integration. They will play a key role in ensuring our brand is discoverable across AI-powered search platforms while implementing intelligent automation initiatives that deliver measurable business impact.

Key responsibilities

• Optimize websites and digital assets for AI-powered search engines and generative answer platforms.
• Improve brand visibility, authority, and discoverability across AI search ecosystems.
• Develop and implement AI-focused SEO and GEO strategies.
• Create and optimize content for AI search engines, chatbots, and generative AI platforms.
• Monitor competitor performance across traditional and AI-driven search environments.
• Design, develop, and manage AI-powered workflows and automation solutions.
• Integrate AI capabilities with CRM platforms, websites, analytics tools, email systems, customer support platforms, project management tools, and databases.
• Establish KPIs for AI visibility, website performance, automation effectiveness, and overall business impact.
• Monitor AI citation rates, qualified traffic, conversions, revenue contribution, and pipeline performance.
• Collaborate with marketing, content, and development teams to align AI optimization efforts.

About you

• Proven experience in SEO, GEO (Generative Engine Optimization), or digital marketing.
• Experience optimizing websites for AI search engines and answer engines.
• Strong understanding of AI visibility, search discoverability, and content optimization.
• Experience with workflow automation tools and AI platforms.
• Knowledge of analytics, reporting, and performance measurement.
• Familiarity with CRM systems, marketing platforms, and business software integrations.
• Excellent written and editing skills with experience directing AI-generated content.
• Strong analytical, problem-solving, and strategic thinking abilities.
• Ability to manage multiple projects and prioritize effectively.
• Data-driven mindset with a focus on measurable outcomes.