AEO & SEO Specialist

True Lighting Services; Metro Manila; On-site; PHP 300,000 - 700,000; Full time

Job summary

True Lighting Services is seeking an SEO & AEO Specialist to improve organic rankings and visibility across search engines and AI-powered platforms. You will develop strategies, perform keyword research, optimize content, and drive qualified traffic to support business growth.

The role covers on-page and technical SEO, content collaboration with writers and developers, and monitoring KPIs with tools like Google Analytics and Search Console.

Qualifications

• Bachelor's degree in Marketing, Communications, IT, or related field preferred.
• 2-5 years of experience in SEO/digital marketing or related field.
• Strong understanding of technical, on-page, off-page SEO and keyword research.
• Practical knowledge of AEO, semantic search, conversational search, and AI-powered search.
• Experience with Google Search Console and Google Analytics.
• Familiarity with SEO tools such as Ahrefs, Semrush, Moz, Screaming Frog, or similar platforms.
• Strong analytical, research, and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to translate SEO data and insights into actionable strategies.

Responsibilities

• Develop and implement comprehensive SEO strategies aligned with business objectives.
• Conduct keyword research, intent analysis, competitor research, and SERP analysis.
• Optimize content, metadata, headings, internal linking, and site structure.
• Identify and resolve technical SEO issues affecting crawlability and indexing.
• Develop and execute on-page and off-page SEO strategies.
• Monitor organic rankings, traffic, conversions, and other KPIs.
• Conduct regular SEO audits and provide actionable recommendations.
• Build strategies for local, national, and international SEO as required.
• Develop strategies to increase brand visibility in AI-powered search and answer engines.
• Optimize content for featured snippets, AI overviews, and conversational search.
• Create structured content to be cited by AI-generated answers.
• Identify high-value informational queries and answer them clearly.

Skills

SEO

Digital marketing

Keyword research

Analytics

AEO

Education

Bachelor's degree

Tools

Google Analytics

Google Search Console

Ahrefs

Semrush

Moz

Screaming Frog

Job description

Job Overview

We are looking for a results-driven SEO & AEO Specialist to strengthen our online visibility across traditional search engines and AI-powered search platforms. The ideal candidate will have strong expertise in Search Engine Optimization (SEO) and Answer Engine Optimization (AEO), with a solid understanding of how users discover information through Google, Bing, ChatGPT, AI Overviews, and other emerging search experiences.

The SEO & AEO Specialist will be responsible for developing and implementing strategies that improve organic rankings, increase qualified website traffic, enhance visibility in search results and AI-generated answers, and drive measurable business growth.

Key Responsibilities

SEO Strategy & Execution

• Develop and implement comprehensive SEO strategies aligned with business and marketing objectives.

• Conduct keyword research, search intent analysis, competitor research, and SERP analysis.

• Optimize website content, landing pages, metadata, headings, internal linking, and site structure.

• Identify and resolve technical SEO issues affecting crawlability, indexing, site speed, and overall search performance.

• Develop and execute on-page and off-page SEO strategies.

• Monitor organic rankings, traffic, conversions, and other SEO KPIs.

• Conduct regular SEO audits and provide actionable recommendations.

• Build strategies for local, national, and/or international SEO as required.

Answer Engine Optimization (AEO)

• Develop strategies to increase brand visibility in AI-powered search and answer engines.

• Optimize content for featured snippets, People Also Ask, AI Overviews, conversational search, and other answer-focused search experiences.

• Create and structure content to improve the likelihood of being referenced or cited by AI-generated answers.

• Identify high-value informational queries and develop content that directly answers user questions.

• Optimize content using clear structures, concise answers, FAQs, entities, relevant terminology, and authoritative supporting information.

• Monitor how the brand, products, and services appear across search engines and AI-powered platforms.

• Stay up to date with developments in generative search, AI search, and evolving ranking systems.

Content & Website Optimization

• Collaborate with content writers, developers, designers, and marketing teams to improve organic search performance.

• Create SEO/AEO briefs and content recommendations based on search intent and audience needs.

• Review existing content and identify opportunities for optimization, consolidation, expansion, or removal.

• Recommend new content topics based on keyword opportunities, customer questions, competitor gaps, and search trends.

• Ensure content follows SEO best practices while maintaining a natural, useful, and engaging user experience.

Analytics & Reporting

• Track and analyze SEO and AEO performance using tools such as Google Analytics, Google Search Console, and SEO platforms.

• Prepare regular performance reports highlighting traffic, rankings, visibility, conversions, opportunities, and areas for improvement.

• Use data to identify trends and continuously refine SEO and AEO strategies.

• Communicate performance insights and recommendations to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, IT, or a related field is preferred.

• 2-5 years of experience in SEO, digital marketing, content marketing, or a related field.

• Strong understanding of technical SEO, on-page SEO, off-page SEO, and keyword research.

• Practical knowledge of AEO, semantic search, conversational search, and AI-powered search.

• Experience with Google Search Console and Google Analytics.

• Familiarity with SEO tools such as Ahrefs, Semrush, Moz, Screaming Frog, or similar platforms.

• Strong analytical, research, and problem-solving skills.

• Excellent written and verbal communication skills.

• Ability to translate SEO data and insights into actionable strategies.

Preferred Skills

• Experience optimizing websites for AI-generated search results and answer engines.

• Knowledge of structured data/schema markup.

• Understanding of entity SEO, topical authority, and semantic SEO.

• Experience with WordPress or other CMS platforms.

• Basic understanding of HTML, CSS, and JavaScript as they relate to SEO.

• Experience with local SEO and Google Business Profile optimization.

• Familiarity with conversion rate optimization (CRO).

• Experience using AI tools for content research, optimization, and workflow automation.

• Strong understanding of search intent and user behavior.

Key Performance Indicators

Success in this role may be measured through:

• Organic traffic growth

• Organic conversions and qualified leads

• Keyword rankings and visibility

• Featured snippet performance

• AI search/answer engine visibility

• Brand mentions and citations in AI-generated results

• Indexed and optimized pages

• Technical SEO health

• Organic click-through rate (CTR)

• Improvement in content engagement and search visibility