Marketing Analytics Lead: Data-Driven Brand Growth

Globe Telecom; Manila; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

Globe Telecom in the Philippines is seeking a Lead Data Analytics and Strategic Initiatives to develop analytical models and tools, interpret market data, and track KPIs for marketing activities.

You will collaborate with brand strategy teams to drive data-driven insights for brand development and provide actionable recommendations to senior management based on comprehensive market analysis.

Qualifications

• 5+ years in quantitative/qualitative analytics.
• Experience driving marketing performance.
• Telco KPIs knowledge is a plus.

Responsibilities

• Lead data analytics and strategic initiatives.
• Develop and manage analytical models and dashboards.
• Provide actionable recommendations to senior management.
• Collaborate with brand strategy teams to drive insights.

Skills

Data analytics

Marketing analytics

KPI tracking

Stakeholder management

Education

Bachelor's degree in a related field

Tools

SQL

Tableau/Power BI

Job description

Globe Telecom in the Philippines is seeking a Lead Data Analytics and Strategic Initiatives to develop analytical models and tools, interpret market data, and track KPIs for marketing activities.

You will collaborate with brand strategy teams to drive data-driven insights for brand development and provide actionable recommendations to senior management based on comprehensive market analysis.