AI-Driven B2B Marketing Manager (Remote)

MSPbots - Careers; Philippines; Remote; PHP 1,200,000 - 2,400,000; Full time

Benefits offered by this job

15 PTO credits per year (convertible …

Training & Learning Reimbursement - up

Remote work flexibility

Growth in a fast-moving AI company

Job summary

MSPbots is seeking a Digital Marketing Manager (Paid Ads & AI-First Marketing) to own end-to-end marketing, including paid ads, website content, email automation, and HubSpot workflows. You will lead product launches, manage one graphic designer, and craft messages that resonate with IT service providers.

Remote from the Philippines, you’ll leverage AI to move faster and test ideas across channels. You’ll optimize ad campaigns, build automated customer journeys, and collaborate with product and

Qualifications

• 4-6 years in marketing, including at least 2 years in-house or leading strategy at a business-to-business tech company.
• Experience building campaigns from scratch, where you decided who to target, what to say, and what to offer.
• Strong hands-on experience with Google Ads and LinkedIn ads.
• Hands-on HubSpot experience with automated emails and workflows, plus Google Analytics and Google Tag Manager.
• Daily use of AI tools in your marketing, with real examples of how they improved your results or saved time.
• Strong writing and the ability to explain why a campaign works.

Responsibilities

• Run LinkedIn, Google, and Reddit ads aimed at IT company owners, service desk managers, and operations leaders.
• Set up tracking that shows which ads bring in sign-ups and meetings, and fix it when numbers don’t add up.
• Report on cost per lead, clicks, and demo bookings.
• Lead launch campaigns for new products: ads, landing pages, one-pagers, video scripts, webinars, and emails.
• Test new channels as we grow, like Facebook, YouTube, video testimonials, and campaigns aimed at specific target companies.
• Build the automated journey from first interest to free trial to sales call in HubSpot.
• Create follow-up emails that help trial users get value from the product.
• Keep our emails out of spam through proper domain setup, warm-up, and clean lists.
• Share regular results using Google Analytics and Looker Studio.
• Improve our Google rankings, including new comparison, integration, and use-case pages.
• Make the free trial sign-up and onboarding experience smoother.
• Turn customer interviews and calls into blog posts, case studies, and testimonials.
• Write LinkedIn posts, Reddit community posts, and newsletters that sound like an industry insider, not a generic influencer.
• Work with product to turn features into messages IT companies care about, based on how the product actually works.
• Research industry trends and competitors to find angles worth testing and sharpen what makes us different.
• Use AI for ads, outreach, content, and reporting, and help bring new AI tools into how the team works.
• Lead our trade show presence: booth design, materials, and messaging.
• Help manage our designers, interns and the team’s tasks, and work closely with product, sales, and technical teams.
• Share marketing progress with leadership and finance during quarterly planning.
• Keep an easy-to-use library of case studies, testimonials, and sales materials for the whole company.

Skills

Campaign strategy

Google Ads

LinkedIn Ads

HubSpot usage

Google Analytics

AI tools in marketing

Content writing

Tools

Looker Studio

Google Tag Manager

Zapier

Make

Job description

MSPbots is seeking a Digital Marketing Manager (Paid Ads & AI-First Marketing) to own end-to-end marketing, including paid ads, website content, email automation, and HubSpot workflows. You will lead product launches, manage one graphic designer, and craft messages that resonate with IT service providers.

Remote from the Philippines, you’ll leverage AI to move faster and test ideas across channels. You’ll optimize ad campaigns, build automated customer journeys, and collaborate with product and