AI-Driven Marketing Automation Lead

MicroSourcing International; Metro Manila; Hybrid; PHP 420,000 - 540,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Flexible work arrangements

Job summary

MicroSourcing is seeking a Marketing Executive to drive email and multi-channel campaigns from our Eastwood hub in Quezon City, Philippines. You will work with HubSpot, implement AI-driven personalization, and optimize deliverability while ensuring QA across campaigns.

You will build lists, set up tests, automate workflows, and report on performance in a collaborative, outcome-focused team within a hybrid work setup.

Qualifications

• Hands-on experience building and deploying marketing automation campaigns.
• Experience with email marketing and multi-channel campaign execution.
• Experience building automated workflows, segmentation, lists, suppressions, and personalization rules.
• Experience with A/B or multivariate testing and campaign QA.
• Knowledge of marketing database management, data hygiene, deduplication, and imports.
• Understanding of email deliverability, bounce rates, spam signals, and domain reputation.
• Ability to use AI and automation tools to improve campaign execution, reporting, and operational efficiency.
• Strong attention to detail and ability to manage multiple campaigns according to deadlines.
• Strong documentation and process management skills.

Responsibilities

• As a Marketing Executive, you will build, QA, schedule, and deploy email and multi-channel campaigns in HubSpot based on the campaign calendar, utilizing AI.
• Use AI and automation to replace manual, one-off sends with dynamic, rules-driven content, including personalization tokens, conditional content, and modular content blocks.
• Build smart forms with progressive profiling and conditional logic, including automated follow-ups, data write-back, and routing.
• Identify manual processes that can be automated and build solutions that improve efficiency and campaign outcomes.
• Set up A/B and multivariate tests with clean logic and automated execution and reporting.
• Build and maintain lists, suppressions, exclusions, and segmentation rules to support accurate campaign targeting.
• Automate data hygiene, deduplication, and imports to maintain a clean and reliable marketing database.
• Report on campaign performance across delivery, engagement, and conversion, using AI to streamline reporting and identify performance drivers.
• Monitor deliverability, bounce rates, spam signals, and domain reputation, and take corrective action before issues elevate.
• Document campaign builds, workflows, and processes to ensure automations are maintainable and easy to hand over.

Skills

Marketing automation

Email marketing

Campaign QA

A/B testing

Data hygiene

Deliverability knowledge

Documentation

Attention to detail

Tools

HubSpot

Job description

MicroSourcing is seeking a Marketing Executive to drive email and multi-channel campaigns from our Eastwood hub in Quezon City, Philippines. You will work with HubSpot, implement AI-driven personalization, and optimize deliverability while ensuring QA across campaigns.

You will build lists, set up tests, automate workflows, and report on performance in a collaborative, outcome-focused team within a hybrid work setup.