Advertising Campaign Specialist

Funnel Mastery Academy; Mandaluyong; Presencial; PHP 600.000 - 1.000.000; Jornada completa

Descripción de la vacante

Funnel Mastery Academy in Mandaluyong City, Metro Manila is seeking an Advertising Campaign Specialist to join our team. This full-time role drives our advertising strategy and ensures the success of our marketing initiatives across channels.

You will develop, implement and optimise campaigns, work with analytics tools, manage budgets, and collaborate with creatives to deliver on-brand messages. A Marketing-related degree and 3+ years of experience are preferred.

Formación

• Bachelor's degree in Marketing or related field; certifications in ad platforms preferred.

Responsabilidades

• Develop advertising campaign strategies aligned with business goals and target audience demographics.
• Plan and execute multi-channel campaigns across digital platforms and traditional media.
• Conduct market research and competitive analysis to identify opportunities and optimise positioning.
• Manage advertising budgets and allocate resources to maximise ROI.
• Negotiate with media vendors to secure favorable rates and placements.
• Monitor campaign performance using analytics tools and KPIs to measure effectiveness.
• Analyse campaign data and prepare reports with insights for continuous improvement.
• Collaborate with creative teams to ensure on-brand messaging.
• Stay informed of industry trends and emerging ad technologies and best practices.
• Manage timelines and ensure deliverables are met within budget parameters

Conocimientos

Advertising campaign planning

Media buying

Digital advertising platforms

Campaign analytics

Marketing automation

Budget optimization

Negotiation

Project management

Communication & presentation

Educación

Marketing degree

Advertising/Communications/Business degree

Herramientas

Google Ads

Facebook Ads

LinkedIn Ads

Advertising analytics tools

CRM systems

Marketing automation platforms

Descripción del empleo

About the role

Funnel Mastery Academy is seeking an Advertising Campaign Specialist to join our team in Mandaluyong City, Metro Manila. This is a full-time position that plays a critical role in driving our advertising strategy and ensuring the success of our marketing initiatives. As an Advertising Campaign Specialist, you will be responsible for developing, implementing and optimising advertising campaigns that align with our business objectives and reach our target audiences effectively. This role is essential to our growth strategy and offers the opportunity to make a tangible impact on our brand presence and market position.

Key responsibilities

• Develop comprehensive advertising campaign strategies that align with Funnel Mastery Academy's business goals and target audience demographics
• Plan and execute multi-channel advertising campaigns across digital platforms, traditional media and emerging channels
• Conduct market research and competitive analysis to identify advertising opportunities and optimise campaign positioning
• Manage advertising budgets and allocate resources efficiently to maximise return on investment (ROI)
• Negotiate with media vendors, publishers and advertising platforms to secure optimal rates and placements
• Monitor campaign performance using analytics tools and Key Performance Indicators (KPIs) to measure effectiveness
• Analyse campaign data and prepare detailed reports with insights and recommendations for continuous improvement
• Collaborate with creative teams, content developers and internal stakeholders to ensure campaign messaging is compelling and on-brand
• Stay informed of industry trends, emerging advertising technologies and best practices in media strategy
• Manage campaign timelines and ensure all deliverables are completed on schedule and within budget parameters

What we're looking for

• 3+ years of experience in advertising campaign planning, media buying, or related roles within the media, advertising or marketing sectors
• Proven expertise in developing and executing multi-channel advertising campaigns
• Strong knowledge of digital advertising platforms including Google Ads, Facebook Ads, LinkedIn and other programmatic advertising tools
• Demonstrated ability to analyse campaign data and translate insights into actionable recommendations
• Excellent understanding of media planning principles, audience targeting and budget optimisation
• Proficiency with advertising analytics tools and marketing automation platforms
• Strong negotiation skills and the ability to build effective relationships with media vendors and partners
• Exceptional organisational and project management abilities with the capacity to manage multiple campaigns simultaneously
• Excellent communication and presentation skills, both written and verbal
• Bachelor's degree in Marketing, Advertising, Communications, Business or a related field
• Certifications in Google Ads, Facebook Blueprint or similar advertising platforms are advantageous
• Experience with marketing automation software and Customer Relationship Management (CRM) systems is preferred
• Familiarity with the education, e-learning or online course industry is highly desirable

What we offer

At Funnel Mastery Academy, we believe in nurturing talent and creating an environment where our team members can thrive both professionally and personally. We offer competitive compensation packages and comprehensive benefits that reflect our commitment to employee wellbeing. Our workplace culture emphasises collaboration, innovation and continuous learning, providing you with opportunities to develop your skills and advance your career. We encourage a healthy work-life balance and provide flexible working arrangements where possible to support your personal needs. Additionally, as part of our team, you will gain exposure to cutting‑edge marketing strategies, work with talented professionals and contribute to meaningful projects that drive real business results.

About us

Funnel Mastery Academy is a forward‑thinking organisation dedicated to empowering businesses and individuals through advanced marketing education and strategic guidance. We specialise in helping our clients master the art of digital marketing funnels, advertising strategy and customer acquisition. Our mission is to provide transformative learning experiences and actionable insights that enable our audience to achieve sustainable growth. We pride ourselves on our expertise, innovation and commitment to excellence. With a dynamic team of marketing professionals and educators, we continue to set industry standards and deliver exceptional value to our clients. Funnel Mastery Academy is an inspiring place to work where your contributions directly impact the success of our mission.