Multi-Channel Advertising Campaign Lead

Funnel Mastery Academy; Mandaluyong; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Funnel Mastery Academy in Mandaluyong City, Metro Manila is seeking an Advertising Campaign Specialist to join our team. This full-time role drives our advertising strategy and ensures the success of our marketing initiatives across channels.

You will develop, implement and optimise campaigns, work with analytics tools, manage budgets, and collaborate with creatives to deliver on-brand messages. A Marketing-related degree and 3+ years of experience are preferred.

Qualifications

• Bachelor's degree in Marketing or related field; certifications in ad platforms preferred.

Responsibilities

• Develop advertising campaign strategies aligned with business goals and target audience demographics.
• Plan and execute multi-channel campaigns across digital platforms and traditional media.
• Conduct market research and competitive analysis to identify opportunities and optimise positioning.
• Manage advertising budgets and allocate resources to maximise ROI.
• Negotiate with media vendors to secure favorable rates and placements.
• Monitor campaign performance using analytics tools and KPIs to measure effectiveness.
• Analyse campaign data and prepare reports with insights for continuous improvement.
• Collaborate with creative teams to ensure on-brand messaging.
• Stay informed of industry trends and emerging ad technologies and best practices.
• Manage timelines and ensure deliverables are met within budget parameters

Skills

Advertising campaign planning

Media buying

Digital advertising platforms

Campaign analytics

Marketing automation

Budget optimization

Negotiation

Project management

Communication & presentation

Education

Marketing degree

Advertising/Communications/Business degree

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Advertising analytics tools

CRM systems

Marketing automation platforms

Job description

Funnel Mastery Academy in Mandaluyong City, Metro Manila is seeking an Advertising Campaign Specialist to join our team. This full-time role drives our advertising strategy and ensures the success of our marketing initiatives across channels.

You will develop, implement and optimise campaigns, work with analytics tools, manage budgets, and collaborate with creatives to deliver on-brand messages. A Marketing-related degree and 3+ years of experience are preferred.