Ads Specialist

Elite Translations; Pasig; On-site; PHP 420,000 - 680,000; Full time

Job summary

Elite Translations is seeking a motivated Ads Specialist to support the execution, monitoring, and optimization of our digital advertising campaigns across Meta Ads, Google Ads, and other platforms. The role aims to generate qualified leads, increase inquiries, and help grow the business.

The ideal candidate will work with campaign data, identify improvement opportunities, test strategies, and collaborate with the marketing team to improve overall campaign effectiveness and lead quality.

Qualifications

• Motivated, analytical and results-driven Ads Specialist with a focus on paid campaigns.
• Experience planning and optimizing campaigns across Meta Ads (Facebook/Instagram) and Google Ads is preferred.

Responsibilities

• Assist in planning, setting up, launching, and managing paid advertising campaigns across Meta Ads and Google Ads.
• Execute lead generation campaigns focused on generating inquiries for translation, interpretation, document certification, and other language services.
• Monitor campaign performance using CPC, CPM, CTR, CPL, CPA, and conversion rates and identify underperforming campaigns for improvements.
• Prepare daily, weekly, and monthly campaign performance reports and track budgets, spending, conversions, and cost per lead.
• Coordinate with marketing and operations teams to evaluate lead quality and conversion performance and optimize landing pages and lead forms.

Job description

Elite Translations is looking for a motivated, analytical, and results-driven Ads Specialist to support the execution, monitoring, and optimization of our digital advertising campaigns.

The role will primarily focus on paid advertising through Meta Ads (Facebook and Instagram), Google Ads, and other relevant digital platforms to generate qualified leads, increase customer inquiries, and support business growth.

The ideal candidate should be comfortable working with campaign data, identifying opportunities for improvement, testing advertising strategies, and collaborating with the marketing team to improve overall campaign effectiveness.

Key Responsibilities

1. Paid Advertising & Campaign Management

• Assist in planning, setting up, launching, and managing paid advertising campaigns across Meta Ads and Google Ads.
• Execute lead generation campaigns focused on generating inquiries for translation, interpretation, document certification, and other language services.
• Support Google Search, Performance Max, Meta Lead Forms, Messenger, and retargeting campaigns.
• Monitor daily campaign spending, pacing, and budget allocation.
• Assist in audience targeting, keyword research, geographic segmentation, and campaign structuring.
• Ensure campaigns align with the company's marketing objectives and target audiences.

2. Campaign Monitoring & Optimization

• Monitor campaign performance using key advertising metrics such as CPC, CPM, CTR, CPL, CPA, and conversion rates.
• Identify underperforming campaigns and recommend actionable improvements.
• Conduct A/B testing on ad creatives, messaging, audiences, and campaign objectives.
• Optimize campaigns to improve lead quality while maintaining cost efficiency.
• Identify opportunities to reduce irrelevant inquiries, spam leads, and wasted advertising spend.
• Assist in developing retargeting strategies to re-engage potential customers.
• Support digital lead generation initiatives to attract potential individual and corporate clients.
• Monitor leads generated through Meta Lead Forms, Messenger, Google Ads, and website inquiries.
• Coordinate with the marketing and operations teams to evaluate lead quality and conversion performance.
• Identify opportunities to improve landing pages, lead forms, calls to action, and the overall customer inquiry journey.
• Analyze campaign results to determine which audiences, services, and advertising messages generate higher-quality leads.

4. Performance Reporting & Data Analysis

• Prepare daily, weekly, and monthly campaign performance reports.
• Track advertising budgets, campaign spending, conversions, and cost per lead.
• Maintain organized campaign trackers and performance dashboards using Google Sheets, Excel, or similar tools.
• Assist in analyzing campaign trends and identifying opportunities for optimization.
• Present key findings, campaign observations, and recommended next steps during marketing alignment meetings.
• Support performance tracking through UTM parameters, Google Analytics 4, Meta Pixel, and other relevant tracking tools.
• Coordinate with the creative team to develop performance-driven advertising materials.
• Provide insights and recommendations on ad copy, creative formats, and messaging based on campaign results.
• Work closely with the Marketing Lead in implementing new advertising strategies and campaign experiments.
• Conduct basic competitor research and monitor digital advertising trends relevant to the language services industry.
• Support the development and testing of new customer acquisition initiatives.
• Assist in identifying advertising opportunities for specific translation services, industries, and customer segments.