Activations Marketing Specialist (Penshoppe)

GOLDEN ABC, INCORPORATED; Quezon City; Sur place; PHP 300 000 - 420 000; Plein temps

Résumé du poste

GOLDEN ABC, INCORPORATED in the Philippines seeks a Marketing Specialist to drive growth and visibility for its fashion brands. You will execute data-driven marketing strategies, collaborate with Brand Marketing, MMS, VM and CRM, and manage campaigns across channels to strengthen brand identity and customer engagement.

Requirements include a marketing or related degree and 1–2 years of experience in marketing, ideally in fashion/retail, with strong communication and project management skills.

Qualifications

• Bachelor's degree in marketing, communications or related field.
• 1–2 years of experience in marketing; fashion/retail preferred.
• Strong communication and presentation skills; able to manage multiple projects.

Responsabilités

• Create marketing directions and strategies based on consumer insights and market trends.
• Develop and implement marketing plans aligned with brand goals and customer engagement.
• Collaborate with merchandising, MMS, VM and CRM to build and launch campaigns across channels.
• Provide budget directions and ensure cost-effective execution across departments.
• Collect data to improve work efficiency and marketing effectiveness.

Connaissances

Presentation skills

People skills

Verbal and written communication

Project management

Formation

Marketing or Communications degree

Outils

Market research methods

Marketing data analytics

MS Office (Word/Excel/PowerPoint)

Description du poste

JOB PURPOSE

The Marketing Specialist drives the growth and visibility of the company’s fashion brands by executing data-driven marketing strategies that strengthen brand identity, elevate customer engagement, and expand market reach locally and globally. The role supports the company’s vision of building world-class brands through effective campaign management, content development, digital marketing execution, and cross-functional collaboration to ensure consistent, impactful, and consumer-centric brand experiences.

EDUCATION REQUIRED –

A graduate of marketing, communications, or a related field

EXPERIENCE –

With at least 1-2 year of experience in marketing. Experience in a fashion and retail industry is an advantage.

JOB DUTIES AND RESPONSIBILITIES

Works with Brand Marketing Manager and/or Brand Director on the following:

• Create marketing and communications directions and strategies based on consumer insights, competitive scenarios and market trends.

• Develop and implement a comprehensive marketing plan that supports the achievement of the brand’s strategic goals, business objectives and customer engagement (recruitment and retention). Create and provide the brief necessary in developing and creating campaigns and other marketing requirements

• Work with the merchandising team, MMS (MMS Managers, their creative, socials, and ads teams), VM and CRM in developing, building, producing and launching campaigns the brand needs in achieving its goals and strategies across all channels.

• Provide directions and strategies in managing the budget needed to execute and achieve the marketing plan, in collaboration with MMS, VM, eComm, CRM, international and other departments

• Gather data through work task tracking for work efficiency recommendations

*Note: Other duties related to the responsibilities and output of the position but not included in this document may be assigned by the immediate superior.

COMPETENCIES

KNOWLEDGE

• Knowledge of market research methods, marketing data analytics and tools.

• Proficient ICT skills including software packages e.g. Word, Excel and PowerPoint.

• Provide technical consulting and implementation support.

SKILLS

• Strong presentation skills

• Excellent people skills

• Excellent verbal and written communication skills

• Ability to manage multiple projects independently

ATTITUDE

• Highly self-motivated and well organized

• Good leadership skills

• Establish and maintain positive working relationships with others both internally and externally.