Programmatic Analyst

Publicis Groupe; Perú; Presencial; PEN 61.000 - 101.000; Jornada completa

Descripción de la vacante

Publicis Groupe is seeking a Programmatic Analyst to join Publicis Global Delivery. The role focuses on campaign setup, management, QA, and performance reporting for agency clients.

You will help optimize campaigns using DV360 or similar platforms, contribute to client decks and status documentation, and support inventory and billing processes. Ideal candidates may have some online trafficking experience and familiarity with bid-management tools, with a strong drive to improve digital media

Formación

• Previous exposure to bid management or campaign management is a plus.
• Proficiency with analytics and data interpretation.
• Strong written and verbal communication skills.

Responsabilidades

• Execute, manage, and optimize online media campaigns and programs for agency clients.
• QA and documentation maintenance for campaigns and billing reconciliation.
• Assist in client-facing campaign performance reporting and proposals.

Descripción del empleo

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

The Programmatic Analyst is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. The Programmatic Analyst is responsible for identifying and implementing optimizations as approved by the Senior Programmatic Analyst and client, providing input in the construction of client decks and status documentation.

The ideal candidate will have some prior online trafficking experience and basic experience with Doubleclick DART or similar campaign management systems. Prior experience with bid management platforms and active campaign optimization efforts is a plus.

Most importantly, the Programmatic Analyst must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact on Publicis’ network of agencies.

Responsibilities

Role Objectives:

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently and in support of Campaign Managers
• Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into ad exchange environments
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
• Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing

Qualifications

Minimum Qualifications:

• Entry level role; 1+ years of experience in bid management, campaign management/optimization, or digital media operations is preferred but not required.
• Knowledge of DV360, The trade desk or similar platforms.
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Ability to organize and manage detail work campaign performance