Buying Analyst

Publicis Groupe; Peru (IL); Hybrid; PEN 60,000 - 90,000; Full time

Job summary

Publicis Groupe ANZ seeks a media campaign specialist responsible for handling large budget campaigns across digital channels, with hands-on programmatic buying and reporting. You will ensure precision, timely delivery and strong ROI through DV360, Trade Desk, Google Ads and other platforms.

The role emphasizes targeting, pacing, optimization, and collaboration with cross-functional teams to deliver high-quality outcomes and clear insights for clients.

Qualifications

• Strong organizational and multitasking abilities.
• Excellent verbal and written communication skills.
• Proactive, with ability to learn new tools quickly.
• Ability to collaborate across teams on campaigns.
• Comfort with data interpretation and reporting.

Responsibilities

• Input buys and pulling system reports
• Good understanding of Programmatic
• Assist in the buying/allocation process
• Develop reports on program content after receiving information from screening service for all prime-time properties
• Participates in agency training programs, sharing media knowledge through facilitating training sessions with peers, and providing in-depth media strategies and platform know-how.
• Uncontrolled if printed
• Maintain buys–confirm flighting, estimate and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post-analysis. Have worked on the Campaign Manager tool.
• Knows to generate tags and URLs for tracking.
• Ensure commercial inventory is introduced into the MBOX system, including estimate and package setup, issuing client schedules, managing inventory, overseeing changes, and writing/checking order letters
• Ability to turn around high-quality work on quick timelines and proactively coordinate the workload with managers.
• Demonstrate an ability and willingness to learn new skills independently.
• Possesses an understanding of biddable media campaign management, activation, and optimization practices across DV360, Trade Desk, Amazon, Xandr, Meta, Snapchat, Google Ads, Prisma, etc.

Skills

Organizing

Verbal communication

Written communication

Visual communication

Initiative

Continuous learning

Collaboration

Project management

Job description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

DESCRIPTION:
Responsible for handling large budgets media campaigns for our Media clients. We have been providing
quality Digital and media Mandates across industries and clients in the field of Search Engine Marketing,
Social Media Marketing, Programmatic Campaigns, Online Reputation Management services, and National
Video across the globe.
Equipped with Digital Programmatic Buying knowledge with hands-on experience using demand-side
platforms for large-scale clients and well-versed with execution. Active participator in the production tasks
related to activation, guaranteeing efficiency, precision, and minimal error/issues. Responsible for
implementing and managing overall paid marketing strategy, communication, budget allocation, and ROI
from different digital channels. Develop specific campaigns to create and maintain high levels of quality
outcomes with a deep understanding of media analytics and reporting.
Core area to focus: Campaign Targeting, Projections, Campaign Launch, Pacing, Optimization, Account Audit, Reporting, Communications and Quality Check.

Responsibilities

• Input buys and pulling system reports
• Good understanding of Programmatic
• Assist in the buying/allocation process
• Develop reports on program content after receiving information from screening service for all prime-time properties
• Participates in agency training programs, sharing media knowledge through facilitating training sessions with peers, and providing in-depth media strategies and platform know-how.
• Uncontrolled if printed
• Maintain buys–confirm flighting, estimate and track delivery, secure make-goods and ADUs, request, and issue pre-logs and post-analysis. Have worked on the Campaign Manager tool.
• Knows to generate tags and URLs for tracking.
• Ensure commercial inventory is introduced into the MBOX system, including estimate and package setup, issuing client schedules, managing inventory, overseeing changes, and writing/checking order letters
• Ability to turn around high-quality work on quick timelines and proactively coordinate the workload with managers.
• Demonstrate an ability and willingness to learn new skills independently.
• Possesses an understanding of biddable media campaign management, activation, and optimization practices across DV360, Trade Desk, Amazon, Xandr, Meta, Snapchat, Google Ads, Prisma, etc.

Qualifications

• Organizing
• Effective verbal, written, and visual communication skills Initiative
• Continuous learning
• Collaborating with othersProject-based KRAs to be achieved