Programmatic Analyst

Publicis Global Delivery (PGD); Lima Metropolitana; Presencial; PEN 122.000 - 203.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery (PGD) is seeking a Programmatic Analyst to support the execution and optimization of digital campaigns through programmatic platforms like DV360. This role is ideal for early-career talent aiming to grow within the programmatic and digital media space.

You will assist with campaign setup, trafficking, and optimization, monitor performance, and collaborate with cross-functional teams to meet budgets and timelines.

Formación

• 1–2 years of experience in digital marketing or programmatic advertising.
• Basic to intermediate knowledge of DV360 (strong plus or mandatory).
• Understanding of the programmatic ecosystem (DSP, SSP, RTB, ad exchanges).
• Strong analytical and numerical skills.
• High attention to detail and strong organizational skills.
• Ability to manage multiple tasks and meet deadlines.

Responsabilidades

• Assist in setup, trafficking, and management of campaigns in DV360 (Display & Video 360).
• Monitor campaign performance (impressions, clicks, CTR, conversions, pacing, spend).
• Support campaign optimization based on performance data.
• Ensure campaigns deliver according to budgets, KPIs, and timelines.
• Troubleshoot delivery issues and escalate when needed.
• Assist with audience setup and targeting strategies.
• Handle creative uploads and report generation (DV360 and other tools).
• Collaborate with planning, client ops, and finance teams.
• Maintain accurate documentation of campaign setups and updates.

Conocimientos

Digital marketing

Programmatic advertising

Campaign optimization

Campaign management

Audience setup

Analytical skills

Herramientas

DV360

Descripción del empleo

Publicis Global Delivery (PGD) is the talent powerhouse of Publicis Groupe, the world’s largest communications group.

In LATAM, we are a team of 1,700+ professionals delivering high-quality work for top global clients, driven by collaboration, operational excellence, and continuous growth.

We move people, and people move us.

About the Role

We are looking for a Programmatic Analyst to support the execution and optimization of digital campaigns through programmatic platforms like DV360.

This is an excellent opportunity for early-career talent looking to grow within the programmatic and digital media space.

Key Responsibilities

• Assist in the setup, trafficking, and management of campaigns in DV360 (Display & Video 360)
• Monitor campaign performance (impressions, clicks, CTR, conversions, pacing, spend)
• Support campaign optimization based on performance data
• Ensure campaigns deliver according to budgets, KPIs, and timelines
• Troubleshoot delivery issues and escalate when needed
• Assist with:
• Audience setup
• Targeting strategies
• Creative uploads
• Generate and maintain campaign reports (DV360 and other tools)
• Collaborate with internal teams (planning, client ops, finance)
• Maintain accurate documentation of campaign setups and updates

Requirements

• Minimum of 1–2 years of experience in digital marketing or programmatic advertising.
• Basic to intermediate knowledge of DV360 (strong plus or mandatory)
• Understanding of the programmatic ecosystem (DSP, SSP, RTB, ad exchanges)
• Strong analytical and numerical skills
• High attention to detail and strong organizational skills
• Ability to manage multiple tasks and meet deadlines