Programmatic Analyst - Media Camp Perú

Publicis Groupe Holdings B.V; Perú; Presencial; PEN 104.384 - 173.973; Jornada completa

Descripción de la vacante

Publicis Groupe Holdings B.V is seeking a Programmatic Media Specialist in Peru. The candidate will lead digital campaigns, set up programmatic campaigns, optimize performance, and maintain communication with clients. Key qualifications include strong knowledge of programmatic media platforms like DV360 and TTD, along with skills in communication, attention to detail, and analytical thinking. This position offers an opportunity for growth within the dynamic team of Publicis Global Delivery.

Formación

• Intermediate programmatic media campaign management/optimization knowledge.
• Good communication skills.
• Result-oriented skills.
• Attention to detail skills.
• Analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one programmatic media platform.

Responsabilidades

• Setup programmatic campaigns following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders.
• Monitor the health of campaigns and optimize efforts.
• Ensure quality of deliverables within media platforms.
• Maintain daily communication with the client’s campaign managers.
• Deliver recommendations and analysis of new platforms.

Conocimientos

Programmatic media campaign management

Good communication skills

Result-oriented skills

Attention to detail

Analytical skills

Technical savvy

Knowledge of programmatic media platforms

Intermediate Excel knowledge

Herramientas

DV360

TTD

Marin

Kenshoo

IAS

Double Verify

Descripción del empleo

Overview

Publicis Global Delivery is looking for a Programmatic Media Specialist who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, Mediamath, among others. The ideal candidate is independent and focused on quality and eager to grow alongside the more than 5,000 employees of Publicis Global Delivery around the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Setup programmatic campaigns within each required platform, following agency and advertiser guidelines.
• Run weekly status calls with internal stakeholders providing performance and pacing strategies.
• Monitor the health of campaigns, ongoing optimization efforts to meet objectives, including daily management of budgets, website conversions, bid management, and ad creative based on performance history and client objectives.
• Ensure the quality of deliverables and campaign set up within programmatic media platforms.
• Proactively make suggestions and troubleshoot issues.
• Maintain daily communication with the client’s campaign managers.
• Report any issues that arise within the operation promptly.
• Deliver recommendations, execution, and analysis of beta tests, new platforms, optimization strategies and vendors.
• Assist with Programmatic and Digital media training sessions and complete required certification and updates.
• Connect daily with the global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables.
• Proactively identify growth opportunities and regularly communicate them to the client.
• Help develop documentation of best practices for improving operational efficiencies within the team and the group.

Qualifications

Must require:

• Intermediate programmatic media campaign management/optimization knowledge.
• Good communication skills.
• Result-oriented skills.
• Attention to detail skills.Analytical skills.
• Technical savvy and specifically skilled in any digital vertical.
• Strong knowledge of at least one programmatic media platform, with an understanding of the overall media landscape (DV360, TTD, and other DSPs, Ad Server Reporting).
• Intermediate Excel knowledge.

Good to have:

• Strong knowledge in media planning, media buying, creative strategy, or ad bidding.
• Management tools: Marin, Kenshoo, 4C.
• Verification tools: IAS, Double Verify, MOAT.
• Knowledge of Yahoo and Amazon DSP.