Campaign Operations Manager - Corporate

MGM Resorts International; Comas; Presencial; PEN 285.000 - 419.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Wellness incentives

Discounts on hotel, food, retail, and–

Free parking

Health & income protection

Professional development and volunteer

Descripción de la vacante

MGM Resorts International seeks a Marketing Campaign Programming Manager to translate marketing strategy into executable workflows across direct marketing campaigns. You will configure assets, validate data, and manage end-to-end campaign execution to support revenue generation and guest engagement.

You will collaborate with Creative, Email Design, IT, and vendors to ensure timely delivery of components and maintain rigorous QA throughout the process.

Formación

• Bachelor's Degree preferred.
• 2+ years in campaign operations or direct marketing functions.
• Experience with campaign or CRM systems preferred.
• Familiarity with data file structures, list management and QA practices.
• Ability to work in a deadline-driven environment.
• Strong attention to detail and operational accuracy.

Responsabilidades

• Translate campaign briefs into executable workflows in the campaign management platform.
• Build and configure campaign assets including audience selections, variable content, placeholders, offer logic, and deployment parameters.
• Independently manage campaign workflows ensuring offers, assets and audiences are uploaded, validated, and scheduled.
• Perform pre-deployment quality checks by validating data, testing workflows, and obtaining approvals.
• Adapt workflows to improve execution efficiency and reduce errors.
• Coordinate with Creative, Email Design, IT, and vendor partners for timely delivery of components.
• Troubleshoot technical or data issues during setup and collaborate with IT/platform support to resolve barriers.
• Prepare and transmit final output files and validate production proofs with external vendors.
• Ensure offers are set up correctly within Patron Management, PKMS, OMS and customer accounts.
• Monitor executions, document QA findings, and escalate issues when needed.
• Identify opportunities to streamline processes and improve campaign execution.

Conocimientos

Campaign operations

Direct marketing execution

Project coordination

Attention to detail

Educación

Bachelor's degree - preferred

Herramientas

Campaign management platform

Patron Management

PKMS

OMS

Customer account platforms

CRM systems

Descripción del empleo

Las Vegas, Nevada

The SHOW Comes Alive At MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

The Job

The Marketing Campaign Programming Manager is responsible for the operational programming and execution of direct marketing and guest engagement campaigns. This role translates marketing strategy into executable workflows within marketing platforms, ensuring campaigns and offers are configured accurately, deployed on schedule, and aligned with established marketing parameters.

The Marketing Campaign Programming Manager configures campaign assets, validates data integrity, and manages execution workflows that support revenue generating marketing initiatives. The role also evaluates and adapts existing operational methods to improve efficiency, reduce risk, and support evolving marketing needs. Through accurate execution and operational oversight, this position helps ensure marketing campaigns are delivered effectively and contribute to departmental performance and guest engagement objectives.

The Day-to-day

• Translate campaign briefs provided by strategy teams into executable workflows within the campaign management platform.
• Build and configure campaign assets including audience selections, variable content, creative placeholders, offer logic, and deployment parameters.
• Independently manage the operational workflow for campaigns, ensuring all required components such as offers, creative assets, and audience files are uploaded, validated, and scheduled accurately.
• Perform pre-deployment quality checks by validating data integrity, testing campaign workflows, and confirming completion of required approval processes.
• Adapt and refine campaign programming workflows when operational challenges arise, improving execution efficiency and reducing potential errors.
• Coordinate with cross functional partners including Creative, Email Design, IT, and vendor partners to ensure timely delivery of campaign components.
• Troubleshoot technical or data issues that occur during campaign setup and work with IT or platform support teams to resolve execution barriers.
• Prepare and transmit final campaign output files such as direct mail lists, creative assets, and approval documentation to external vendors and validate production proofs.
• Ensure accurate setup and configuration of offers within systems such as Patron Management, PKMS, OMS, and customer account platforms.
• Monitor campaign executions to confirm successful deployment, maintain documentation of execution activities and quality assurance findings, and elevate issues when necessary.
• Identify opportunities to improve campaign execution processes and recommend operational enhancements that increase efficiency, accuracy, or scalability.
• Provide operational expertise to property marketing teams by helping partners understand campaign processes, timelines, platform capabilities, and execution requirements.

The Ideal Candidate

• Has a Bachelor's Degree - Preferred
• Have 2+ Years of prior relevant experience in campaign operations, direct marketing execution, digital marketing production, or related fields - Preferred
• Experience with campaign or CRM systems - Preferred
• Familiarity with data file structures, list management, and quality assurance practices - Preferred
• Ability to work in a deadline-driven environment with shifting priorities - Preferred
• Strong attention to detail and commitment to operational accuracy - Preferred

The Perks & Benefits

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

View Job Description

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12883

Are you ready to JOIN THE SHOW?