Unit Head Marketing, Media & Communications

Oman Investment Authority; Muscat; On-site; OMR 18,000 - 28,000; Full time

Job summary

Oman Investment Authority seeks a Senior Head of Marketing, Branding and Communications to lead and oversee all corporate marketing, branding and media relations activities. You will shape the brand, inspire teams, manage external agencies and engage with government bodies and media to protect reputations and advance strategic initiatives.

You will drive integrated campaigns, ensure consistency across channels, mentor staff, and report on performance while aligning with the Authority's

Qualifications

• Minimum 8–10 years in marketing, corporate communications, media relations or brand management.
• Proven leadership of a marketing/media/communications team with objectives and resources.
• Experience with domestic and international media, interviews and sensitive issues.
• Experience managing external agencies, briefs, budgets and delivery.
• Experience advising senior management on communications and reputational matters.

Responsibilities

• Lead and implement annual marketing, branding, media and communications plans.
• Develop and maintain the Bank's brand architecture, visual identity and guidelines.
• Oversee media relations, briefings and spokesperson preparation.
• Manage digital channels and content aligned with brand standards.
• Engage with ministers, regulators, media and other stakeholders.
• Coordinate agency briefs, budgets and performance against plans.

Skills

Leadership

Media relations

Brand management

Strategic planning

Stakeholder engagement

Crisis communications

Agency management

Bilingual (Arabic & English)

Team development

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Job description

ROLE OBJECTIVE

Lead and manage the Bank s marketing branding media and communications activities by developing and implementing integrated strategies that strengthen the Bank s corporate brand and institutional identity enhance stakeholder awareness promote its development mandate products and initiatives and safeguard its reputation The role ensures consistent brand positioning messaging and communication across all channels while supporting effective engagement with customers media government entities and other key stakeholders

2 Duties amp Responsibilities

• Lead the development and implementation of the Bank s annual marketing branding media and communications plans in alignment with approved corporate strategy business priorities and institutional objectives Develop maintain and strengthen the Bank s corporate brand architecture visual identity positioning messaging and brand guidelines to ensure consistent application across all departments branches and communication channels Act as the custodian of the Bank s brand ensuring appropriate use of the Bank s name logo visual identity tone of voice templates signage publications and promotional materials Monitor brand perception awareness and consistency and recommend initiatives to enhance the Bank s corporate image and market positioning Plan and oversee integrated marketing and branding campaigns promoting the Bank s products services development programs initiatives and achievements to targeted customer and stakeholder segments Maintain effective relationships with domestic and international media Coordinate media enquiries interviews and briefings ensuring the Bank s position is presented accurately and consistently Oversee the Bank s digital communication channels including website content socials LinkedIn and other digital communication activities ensuring content is accurate timely and aligned with approved brand and communication standards Develop and review corporate communication and branding materials publications reports presentations brochures advertisements promotional materials event branding and other institutional content prior to publication or external release Coordinate the branding and communication requirements for major Bank initiatives events launches campaigns partnerships and stakeholder engagements in cooperation with relevant departments Manage the Bank s appointed marketing communications and media agency Agree briefs workplans budgets and delivery standards review performance and ensure all work meets the Bank s requirements Establish and maintain relationships with ministers senior government officials regulators and other public-sector stakeholders relevant to the Bank s mandate Oversee the preparation of briefing notes speeches presentations key messages and media material for the CEO and other senior representatives of the Bank Advise senior management on media coverage emerging issues and matters that may affect the Bank s reputation Lead the communications response to sensitive or high-profile issues working closely with senior management and the relevant Legal Compliance and Risk functions Ensure employees authorized to speak on behalf of the Bank are properly briefed and that external statements receive the necessary approvals before release Coordinate with internal departments and branches to ensure marketing branding and communication requirements are identified prioritized and delivered in accordance with approved plans and corporate standards Monitor marketing and branding budgets campaign performance media effectiveness brand-related indicators and relevant performance measures and prepare periodic reports and recommendations for management Ensure all marketing branding media and communication activities comply with applicable internal policies corporate identity guidelines regulatory requirements confidentiality standards and approval authorities Lead and manage the Marketing Media and Communications Team with clear accountability for the quality and timely delivery of its work Set the team s objectives and priorities allocate responsibilities manage workloads and review individual and team performance Align the team and appointed agency to a single plan and clear accountabilities Build the capability of the team through coaching regular feedback development planning and appropriate training Review the team s structure staffing and skills requirements and make recommendations to ensure it has the capacity and expertise required to support the Bank

KEY INTERACTIONS

1 Internalo Senior Managemento Business amp support departmentso Brancheso Product amp business development teamso Strategy amp planning functionso Compliance Legal amp Risk functionso HRo Procurement amp Finance2 Externalo Ministers amp senior government officialso Government ministries amp regulatorso Domestic amp international mediao The Bank s appointed marketing communications amp media agencyo Strategic partners amp communications service providers

As part of day-to-day activities

3 Level of External InteractionThis position requires high level of external interactions

MINIMUM EDUCATION, QUALIFICATIONS SKILLS

Bachelor s degree in marketing, Communications, Media, Public Relations, Branding, Business Administration or equivalent professional qualifications.ExperienceA minimum of eight to 10 years relevant experience in marketing, corporate communications, media relations, public relations or brand management with experience in a management or senior supervisory position.The Candidate Should HaveProven experience of leading and developing a marketing, media or corporate communications team, including setting objectives, allocating resources and managing individual and team performance.Direct experience of dealing with domestic and international media, including interviews, media enquiries and sensitive issues.Experience of working with ministers, senior government officials, regulators, board members and senior executives.Experience of managing an external marketing, communications or media agency with responsibility for briefs, budgets, delivery and performance.Experience of advising senior management on communications and reputational matters.Experience of preparing communications for senior leaders and managing sensitive or crisis-related communications.Experience in banking, financial services, a development institution, a government-related entity or another high-profile organization would be an advantage.Special Skills & KnowledgeStrong knowledge of marketing, branding, corporate communications, media relations and PR practices.Strong understanding of corporate brand strategy, brand architecture, visual identity and reputation management.Ability to develop and implement corporate branding and positioning strategies.Strong understanding of brand governance and application of corporate identity standards.Strong content development, editing, presentation and corporate messaging capabilities.Good understanding of digital marketing, social media management and online brand management.Ability to plan and manage integrated marketing, branding and communication campaigns.A solid understanding of the domestic media and government environment supported by an awareness of relevant regional and international media.Sound judgement and discretion, particularly when dealing with confidential, sensitive or reputational matters.The confidence and professional standing to work effectively with senior executives, board members, government officials, regulators and journalists.Strong leadership and people-management skills with the ability to set clear expectations, develop staff and maintain effective performance across the team.Strong agency and budget management skills.Excellent written and spoken Arabic and English.The ability to prepare senior representatives for media interviews and public engagements.The ability to assess media coverage and stakeholder concerns and provide clear, practical advice to senior management.Business Understanding: This position requires a high level of business understanding