Social Media and Creative Specialist

gu-recruitment; Muscat; On-site; OMR 9,000 - 18,000; Full time

Job summary

gu-recruitment is seeking a highly motivated social media and creative specialist to lead the company's online presence and campaigns. You will craft and execute a cohesive social media strategy across English and Arabic channels, ensuring brand consistency and audience engagement.

You will manage content creation (posts, stories, reels), oversee visuals, analyze performance, and collaborate with tenants and events teams to drive awareness, leads, and sales.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management and campaign execution.
• Strong understanding of various social media platforms and their audiences.
• Excellent written and verbal communication in English and Arabic.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite).
• Ability to work collaboratively in a fast-paced environment.
• Strong analytical skills to assess campaign performance.

Responsibilities

• Develop and maintain visual guidelines for corporate identity.
• Standardize visuals for campaigns and adapt for marketing initiatives.
• Create content in English and Arabic across platforms.
• Oversee in-mall branding initiatives.
• Analyze social media presence and engagement metrics.
• Formulate a comprehensive social media strategy to boost brand awareness, engagement, leads, and sales.
• Set budgets, manage campaigns, and track performance.
• Measure campaign effectiveness and provide monthly reports.

Skills

Social media management

Campaign execution

English & Arabic

Analytics

Education

Bachelor's degree in Marketing/Communications/related field

Tools

Adobe Creative Suite

Job description

Job Description: We are seeking a highly motivated and creative social media and creative specialist to join our dynamic. The ideal candidate will be responsible for overseeing and executing the comprehensive social media strategy for the company campaign, ensuring alignment with the overall marketing goals and objectives.

Key Responsibilities:

• 1. Creative Services:
  • Develop and maintain visual guidelines for corporate identity specific to the company
  • Standardize key visuals for annual campaigns, adapting them for targeted marketing initiatives.
  • Create visually appealing adaptations of thematic, tactical, and personal communications in both English and Arabic.
  • Oversee in-mall branding initiatives.
• 2. Social Media Audit:
  • Analyze MGM's current social media presence, including profiles, content, and engagement metrics.
• 3. Social Media Strategy Development:
  • Formulate a comprehensive social media strategy to enhance brand awareness, engage followers, generate leads, and drive sales.
  • Identify target audiences for each campaign and develop tailored content that resonates with them.
• 4. Content Creation:
  • Write, edit, and schedule engaging content in English and Arabic across various platforms (Twitter, Instagram, Facebook, LinkedIn, TikTok, etc.).
  • Incorporate dynamic elements such as Instagram Stories, GIFs, animations, Reels, IGTV, and carousel posts.
  • Edit and update materials received from tenants as needed; shoot high-quality tenant material using professional phone equipment.
  • Organize photography and videography sessions daily; cover events at the mall.
  • Produce a minimum of 14 posts and 24 stories per month, along with two video content.
  • Conduct at least one competition monthly and keep up with the latest trends in content creation.
• 5. Community Management:
  • Respond promptly to comments and questions; moderate conversations and resolve disputes effectively.
  • Drive user engagement and increase interaction rates online.
• 6. Social Media Advertising:
  • Set budgets, create ad campaigns, and track performance metrics.
  • Manage social media buying and advertising campaigns to align with campaign goals.
• 7. Measurement and Reporting:
  • Measure the effectiveness of social media campaigns; track progress and make necessary adjustments.
  • Provide comprehensive monthly reports detailing campaign performance and insights.

Requirements Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management and campaign execution.
• Strong understanding of various social media platforms and their respective audiences.
• Excellent written and verbal communication skills in English and Arabic.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite).
• Ability to work collaboratively in a fast-paced environment.
• Strong analytical skills to assess campaign performance.

Working Conditions:

• Flexibility to work after hours during weekends and holidays as needed to meet campaign deadlines or attend events.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Experience with social media analytics tools to measure engagement and campaign success.
• Creative mindset with an eye for detail in visual content creation.
• Ability to adapt quickly to changing trends in social media and marketing strategies.